Tiffany & Co. recently launched a new advertising campaign to celebrate the 130-year anniversary of the luxury jewelry company's signature engagement ring setting. Fortune
Luxury jewelry company Tiffany & Co. recently launched a new advertising campaign to celebrate the 130-year anniversary of its classic solitaire engagement "Tiffany" ring setting, and it's their signature setting that has led the company to become embroiled in a legal battle with warehouse store Costco.
To highlight the unparalleled quality of Tiffany engagement rings, the New York-based jeweler is shying away from traditional advertisements featuring dewey-eyed models. Instead the new ads show off the hard work of its top gemologist, as well as the specialists who set and polish the diamonds.
Fortune magazine surmises that the new craftsman-focused campaign is related to the lawsuit the company filed against Costco in 2013 for alleged trademark infringement and counterfeiting.
The lawsuit is based around a complaint received by Tiffany in December 2012 from a California woman who was disappointed to see Costco selling Tiffany diamond engagement rings. Upon further investigation, Tiffany found rings in a display case at the Huntington Beach Costco labeled with the word "Tiffany" and discovered that a salesperson at the store there referred to them as such.
Although Costco has argued that "Tiffany" is a generic term for a type of setting — the traditional Tiffany setting has six prongs — a U.S. District Court in Manhattan in September found that Costco knowingly infringed on Tiffany's intellectual property.
The court ultimately ruled that Costco would have to face a jury trial to assess damages for the trademark infringement and counterfeiting. The damages trial is set to start June 13, although there have been several delays.
Tiffany is also in the spotlight as the focus of a new documentary film, Crazy About Tiffany's, that examines how the company evolved from a simple jewelry store to a global phenomenon. Released in theaters and Video On Demand on February 19, the film features candid highlights of the brand's storied history, its unbeknownst impact on pop culture and unique insights from the likes of Jessica Biel, Katie Couric and Rachel Zoe.
THE SOCIAL NY – FEBRUARY 24, 2016: “Crazy About Tiffany’s Premieres In New York” by Staff
Premiering a stylish film during New York Fashion Week is the perfect moment to celebrate a glance on remarkable taste and luxury. Writer and Director Matthew Miele of “Scatter My AshesatBergdorf’s” presented his latest documentary to guests at the American Museum of Natural History Thursday evening. The title, “Crazy About Tiffany’s”, comes from a line Holly Golightly expressed in the 1961 film classic, “Breakfast at Tiffany’s”. Miele’s documentary captures how a jewelry store and its distinctive blue box has touched American culture and has become the most recognizable and most desired retailer in history. As Audrey Hepburn’s character helped create the art of window-shopping into a whimsical rite of passage, and Marilyn Monroe has sung, “Diamonds Are A Girl’s Best Friend”, Tiffany’s has touched us all.
The opening scene mentions the Great Blizzard of 1888: where founder Charles Lewis Tiffany and his staff braved the storm to open and only received a single sale for 80-cents, which just goes to show you how Crazy We Are About Tiffany’s! Insiders including celebrities, editors, stylists, and jewelry designers shared their connection and stories with the jewelry company including Katie Couric, Fran Lebowitz, Jessica Biel, Baz Luhrmann, Rachel Zoe and Andrew & Andrew. The film also features Tiffany’s first female design director Francesca Amfitheatrof, as she creates the Blue Book high-jewelry collection, which includes the world’s rarest and most beautiful jewels. Crazy About Tiffany’s is showing at select theatres including the Elinor Bunin Munroe Bunin Film Center on 144 West 65th Street in New York and the Laemmle Theatre on 11523 Santa Monica Blvd in Los Angeles.
Tiffany and Co. is one of the most recognizable and beloved luxury brands in the world. From the famous blue box, to it’s famous insignia, it has become a global staple. We chat with “Crazy About Tiffany’s” director Matthew Miele about why he decided to make the first official documentary on the renowned brand, how it was able to become a marketing success, it’s extensive history and much more.
When I think of the moments throughout my life that I have the fondest memories most of them involve three of my closest girlfriends by my side. These are my ride or die bitches, we’ve laughed, cried and made complete fools out of ourselves together.
This past weekend, two of those special ladies accompanied me to Boston. You may not be surprised to hear this but of course it wouldn’t be a trip to Boston without a stop at my favorite Tiffany and Company at Copley Place. As always, customer service was top notch. Who doesn’t love sipping champagne and trying on beautiful jewels with your friends by your side?
Lucky for me, I just recently celebrated my 30th birthday so I had plenty of gift cards ready to be used. Two items can now be removed from the wish list.
One of those items is the Elsa Peretti Diamonds by the Yard Pendant. The great thing about this particular pendant is it comes in various different sizes and price points so even if you are on a tight budget it is achievable. This piece is simplistic while chic and is beautiful on its own but can easily be layered with pieces. I bought the 16 inch pendant but it does come in 18 inches too.
The other item I purchased with my gifts cards were the Tiffany 1837 cat eye sunglasses in Tortoise and Tiffany Blue acetate. Now I need summer to arrive so I can wear them every day!
Speaking of Tiffany and Company who has watched the documentary Crazy About Tiffany’s? What did you think? Check out this article on Glamour Magazine online it mentions my upcoming premiere in Maine. The reviews on the film are rolling in and most are quite positive. Its available for purchase on iTunes so hurry and buy it!
CBC RADIO – FEBRUARY 22, 2016: “'Crazy About Tiffany's' appraises cultural impact of a high-end icon” by Talia Schlanger.
Crazy About Tiffany's doc maker celebrates capitalist icon
Audrey Hepburn beams in the 1961 film, Breakfast at Tiffany's. The film was game-changer for both the actress and the brand. (Christie's/Ronald Grant Archive/CP)
Something old, something new ... something robin's egg blue?
Filmmaker Matthew Miele joins guest host Talia Schlanger to discuss his new documentaryCrazy About Tiffany's — a closer look at how a capitalist institution inserted itself into pop culture and became synonymous with wealth and glamour. Miele, who had to convince the retailer to pull back the velvet curtain, says Tiffany's story goes beyond Audrey Heburn and their signature blue box.
Miele also reflects on why the historic brand, founded back in 1837, may be in trouble if it fails to court a new generation of millennial fans — and he doesn't hide his own hopes for the jewellery giant.
"I would hate to see Tiffany go out of business, or economically not do well; I think it's an important thing to celebrate; American capitalism, and America as a brand ... we have these businesses that I think mean something, you know, it's entrepreneurship."
WEB EXTRA | Watch the trailer for Crazy About Tiffany's below and tell us: what kind of associations do you have with the brand? Do you buy into the narrative that's made it a cultural force?
Plus, watch the classic opening scene of Breakfast At Tiffany's, featuring Audrey Hepburn as Holly Golightly.
DIAMOND GIFT – FEBRUARY 22, 2016: “New Documentary About Tiffany’s To Offer A Behind The Scenes Look At The Iconic Brand” by Staff.
NEW DOCUMENTARY ABOUT TIFFANY’S TO OFFER A BEHIND THE SCENES LOOK AT THE ICONIC BRAND
ISRAELI DIAMOND INSTITUTE
Tiffany's in NYC (Image: Littleny/Shutterstock)
Crazy About Tiffany’s, a new film by docu-director Matthew Miele, is the first authorized film to cover the luxury brand’s history as it went from simply a jewelry store to a global phenomenon.
According to the National Jeweler, the 87-minute documentary shows viewers how jewels are conceived by Francesca Amfitheatrof, Tiffany’s first female design director. The film includes interviews with the people behind the brand and celebrities who love it. It also focuses on the Tiffany family and looks at how the brand’s master craftsmen create their designs.
Crazy About Tiffany’s was released on February 19. You can watch a trailer here.
MODACARTA – FEBRUARY 21, 2016: Positive review “Crazy About Tiffany’s” by Staff.
FILM REVIEW
I recently saw the documentary Crazy About Tiffany’s by Matthew Miele at Hot Doc cinema in Toronto. It was an excellent brand profile that included the history of the brand, designers and creative directors, the special Pantone 1837 that is a heavily guarded secret and of course the celebrities associated with Tiffany.
I enjoyed learning about Gene Moore an innovative window designer at Tiffany. He would break crystal glasses and unstring pearls all in name of creating dynamic, interesting and ground-breaking window displays.
It also went into the detail about the deal with Paramount pictures for Breakfast at Tiffany’s. Audrey Hepburn was required to promote jewellery for the brand in exchange for using the store in the film.
I enjoyed the behind the scenes glimpses of artisans setting diamonds and sapphires in a bracelet. The Creative Team working on the blue book and watching it come to life. As well as the making of the Lombardi trophy. Who knew that was Tiffany’s?
I’m proud to say I own 2 pieces of Tiffany jewellery. I have an Elsa Peretti initial “L” and Somerset diamond ring. Both are cherished pieces and they are stored in their lovely Tiffany blue sleeves when I’m not wearing them. Wish list – The bottle pendant that holds a tiny flower and the T ring!
Tiffany Blue, an iconic color; mixed and standardized by Pantone, the color authority
February 19, 2016 saw the launch of a documentary about Tiffany & Co., entitled CRAZY ABOUT TIFFANY'S. The film traces the Tiffany story from its origins with the Tiffany family to the modern day globally desired brand including the story behind the iconic Tiffany Blue color as defined by the Pantone Color Institute’s custom color program. At its core, CRAZY ABOUT TIFFANY'S captures both the artistry and fearlessness that has enchanted the world for over 150 years. Learn more about the story of Tiffany & Co below and the power of their iconic color, and how Pantone defined it, in this video.
Also, read a brief interview below with Laurie Pressman, VP Pantone Color Institute, about this globally recognized brand color.
What does Tiffany Blue say about the brand? What is the consumer supposed to feel?
The color known as Tiffany Blue was selected by founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany’s annual collection of exquisitely handcrafted jewels. At times referred to as robin’s-egg blue or forget-me-not blue, Tiffany has turned their distinctive shade into an international icon of elegance and sophistication. From the moment you set your eyes upon Tiffany’s cool and fresh aquatic blue shade, a color that speaks to vibrancy and escape, you are immediately transported into a world filled with luxury and delight.
How important is color for a brand expressing their image?
With 80% of our human experience filtered through our eyes, visual cues are vital to successfully getting a message across. More than text or shape, the color a brand chooses is its calling card. Color is a signifier, one that commands our attention, and enables companies to establish a brand identity that can become larger than life. It’s crucial when making color decisions for your brand or product to consider how your shade will broadcast the image of the company. As each color has its own message and meaning, the more you learn about this critical design element, the more you will be able to leverage its powerful effects.
When was Tiffany Blue standardized by Pantone?
We first began working with Tiffany in 2001 when they approached us to standardize their iconic shade in order to ensure that no matter where you were in the world, no matter the medium the color was reproduced in, it would be instantly recognizable. The custom color we created for Tiffany is called “1837 Blue”. It was given this name as the year 1837 marks the founding of Tiffany.
We have worked with hundreds of companies, and some individuals as the documentary highlights, creating and defining their signature brand colors. As these are custom projects, our clients can brand and name their colors, as defined by a PANTONE custom ink formulation, however they choose.
More about CRAZY ABOUT TIFFANY'S
Tiffany & Co. has captured the aspirational dreams of the world with its legendary jewels, signature blue box, and timeless sophistication. From past to present, unveiling the behind-the-scenes characters and the clients beholden to its charm, CRAZY ABOUT TIFFANY’S is the first, fully authorized documentary capturing how a simple jewelry store has woven itself into pop culture to become a global phenomenon.
This captivating glimpse will take us from the moment each jewel is conceived by the first female Tiffany Design Director, Francesca Amfitheaterof, to the Tiffany-designed trophy hoisted at the Super Bowl, and to the jewel-adorned Oscar red carpet in Hollywood.
Whether the film is focusing on the origins of the Tiffany family, following the priceless Tiffany Diamond to China, or documenting how master craftsmen hand make a classic Jean Schlumberger design, CRAZY ABOUT TIFFANY’S captures both the artistry and fearlessness that has enchanted the world for over 150 years.
STRICTLY DOCS – FEBRUARY 19, 2016: “A Jewel At The Cinema” by Staff.
A JEWEL AT THE CINEMA
February 19, 2016 NEWS
Tiffany’s is one the most iconic brands in the world.
Not only has the famous jeweller been responsible for much more than just fancy bling, but as we see in a new movie, Tiffany’s has influenced everything from the American dollar bill to the New York Yankees logo and practically invented the “engagement ring”.
Crazy About Tiffany’s attempts to explore how Tiffany & Co. “has captured the aspirational dreams of the world with its legendary jewels, signature blue box, and timeless sophistication.”
With exclusive interviews with the likes of actors Jennifer Tilly and Jessica Biel (as well as filmmaker Baz Luhrmann and journalist Katie Couric), the film captures how a simple but elegant jewelry shop in New York City has interwoven itself into pop culture.
As noted on the film’s website, “this captivating glimpse will take us from the moment each jewel is conceived by the first female Tiffany Design Director, Francesca Amfitheaterof, to the Tiffany-designed trophy hoisted at the Super Bowl, and to the jewel-adorned Oscar red carpet in Hollywood.”
Opening today in Toronto, the movie may cater mostly to a select audience but as one recent review noted, Tiffany’s “has a few interesting bits, but mostly it is a hymn to extravagant living.”
To watch the trailer for CRAZY ABOUT TIFFANY’S, view below:
Few names convey luxury and glamour like Tiffany. Just the sight of that Tiffany blue box with its black logo is enough to send women all-around the globe into a complete frenzy. At just two decades shy of being two centuries old, it's no stretch of the imagination to define it as a veritable American fixture both culturally and socially. Songs have been written about the brand and entire films have been dedicated to its existence in the marketplace—none more famous than the 1961 cult classic Breakfast at Tiffany's. A new documentary about the history of the iconic brand and our obsession with it hits theaters (and Video On Demand) today, aptly titled Crazy About Tiffany's.
The documentary's director, Matthew Miele, is no stranger to deep diving into the stories of the world's most beloved brands, as his Scatter My Ashes at Bergdorf's documentary chronicled the rise of that luxury retailer and the fascination surrounding it. Tiffany & Co.'s entire timeline from its start as an upscale stationery store in 1837 founded by Charles Lewis Tiffany and John B. Young to its present as a red carpet and engagement mainstay is covered. Other important moments touched upon are the invention of the first mail-order catalog in 1845 which we now know as the "Blue Book", as well as one juncture of particular significance: the creation of the modern-day engagement ring in 1866.
In the film, a sales clerk even gives us a glimpse of an engagement ring priced at $923,000: the likes of which we've seen on the fingers of many of our favorite Hollywood starlets. At the foundation of Tiffany is aspiration—whether you're in a relationship and awaiting a proposal from your significant other or wishing to buy a piece for your own personal collection.
Photo: Courtesy of Getty Images
The documentary is indeed star-studded, with Jessica Biel, Katie Couric, Baz Luhrmann, and Rachel Zoe among the slew of stars weighing in on their love for the blue box brand and personal anecdotes about wearing its jewels. Jessica Biel shimmered and sparkled at the 2014 Academy Awards in diamonds from the brand and in the film, she picks out her pieces for the momentous awards show alongside stylist Petra Flannery.
Its prominence in a slew of our favorite films and television shows centering around love and weddings also get nods including The Great Gatsby, Friends, Bride Wars, and Sex and the City. Sweet Home Alabamadirector Andy Tennant discusses the proposal scene between Reese Witherspoon and Patrick Dempsey filmed in the brand's flagship store on Fifth Avenue: a much fancier act than originally intended, as they decided to ultimately film it after-hours for a more exclusive feel.
This is definitely a must-see for anyone who loves fashion, glamour, and weddings, though it isn't restricted to just those topics. The company is one that is recognized and revered all around the globe, so much of the film is about branding and how great minds came together throughout the decades to elevate it to its current level of prestige. It edges out at a little under 90 minutes, so you can definitely take a break from your Netflix binging, throw on a face mask and get to know Tiffany & Co.
Tiffany & Co. has been around for nearly 180 years, and as Matthew Miele—director of the new documentary Crazy About Tiffany's—points out to mental_floss, it continues to be one of America's most iconic brands. Much like in his 2013 documentary, Scatter My Ashes at Bergdorf's, Miele sought to bring the history and cultural relevance of this quintessential luxury brand into focus. "Both Tiffany and Bergdorf's are so cultivated and finely honed with their images, colors, fonts, and ubiquity," Miele says. "Their relevance maintains because they refine their image every week. They are both so attuned to the changing times and shifting attitudes that they always stay 12 steps ahead."
Crazy About Tiffany's—named for Holly Golighty's famously fawning line in the movie that has become synonymous with the store—is out in select theaters and on VOD today.
1. TIFFANY’S OWNS THAT SHADE OF BLUE.
In the 1850s, right around the time Tiffany’s opened its first Paris location, founder Charles Lewis Tiffany foresaw a huge trend and jumped on it early. France’s Empress Eugénie, who was the leading fashion icon of her day, had chosen a shade of light blue as her official color. Tiffany, realizing that hue would soon be an international sensation, immediately made robin’s egg blue its company-wide branding color. The bold, pretty tint became known as Tiffany Blue, and more than a century later, Pantone patented that specific shade for Tiffany’s. The exact formula is a closely guarded secret, but the name—Pantone No. 1837—is a nod to the company’s founding year. "It is a remarkable thing to have trademarked so long ago," Miele says, "and an even greater feat to keep its recipe a secret."
2. CHARLES TIFFANY INVENTED THE MAILED SHOPPING CATALOG.
Think the first mail-order catalog was an old Sears, Roebuck & Co. one? Nope; Tiffany’s Blue Book predates Sears, Roebuck’s Big Book by nearly 50 years. Charles Tiffany started sending out his mailer in 1845, and the book has become a way to advertise the company’s rarest and most exclusive jewels, as well as to introduce new collections in their fashion jewelry and watch lines.
3. ONLY TWO WOMEN HAVE EVER WORN "THE TIFFANY DIAMOND."
In 1878, Charles Tiffany bought an enormous, rough yellow diamond. Once cut into its classic cushion-shape brilliant, the stone weighed in at an impressive 128.54 carats, and his owning it solidified Tiffany’s reputation as the world’s premier jeweler.
The Tiffany Diamond has only been set in new pieces five times, and only worn twice. Once by lucky Newport socialite Mrs. Sheldon Whitehouse at a 1957 fundraising ball co-sponsored by Tiffany’s (Mrs. Whitehouse was chairwoman of the event), and the second time by Audrey Hepburn. While doing negotiations with Paramount to film 1961’s Breakfast at Tiffany’s in its flagship store, Tiffany’s was granted a photo shoot with Hepburn modeling a number of jewels—including the Jean Schlumberger-designed Ribbon Rosette necklace. Since then, the stone has been reset in one of Schlumberger's classic Bird on a Rock settings [PDF], and in its current necklace mounting.
4. TIFFANY'S INVENTED THE MODERN ENGAGEMENT RING.
Before the diamond boom of the late 1800s, simple or engraved engagement rings were more common—if a ring was given at all (the Puritans had a practice of giving thimbles, which were considered more practical and didn't give into the vanity of jewelry). When diamonds were used, the bezel setting, which kept the stone low and flat in the hoop (think of a signet ring design) was most popular. Then Charles Tiffany decided to show off the brilliance of his diamonds. In 1886, he raised the diamond off of the ring's hoop, creating the six-prong mounting that is now ubiquitous with solitaire engagement settings.
5. NEW YORK'S GRAND CENTRAL TERMINAL HAS THE WORLD'S LARGEST TIFFANY CLOCK.
Getty
Louis Comfort Tiffany (Charles's son) was trained in painting and glasswork, and expanded the family business with his much-sought-after lamps, chandeliers, and stained glass, first with his own glassmaking firm and then later as the first Design Director at Tiffany & Co. (The hard-to-please design genius Steve Jobs was such a fan of Louis Tiffany's work that he once took his entire Macintosh team to a Tiffany exhibition for inspiration on how to mass-produce great art.) But some pieces that Tiffany designed were one-of-a-kind, like the enormous clock he made for Grand Central Terminal in 1914. The clock—with its vibrant red and white Roman numerals and blue and yellow sunburst design—still has all of its original gears and parts, is still accurate, and is the largest example of Tiffany's glasswork in the world.
6. TIFFANY'S CREATED THE FAMOUS NEW YORK YANKEES INSIGNIA.
"One of the smallest but most profound details I enjoyed discovering was their design of the most famous insignia in sports," Miele says. He's talking about the interlocking NY that the Yankees have used for a century. Back in 1877, Louis Comfort Tiffany designed and created a silver-plated medal of valor to be given to New York's first police officer injured in the line of duty, and the 'NY' insignia connected the medallion to the pin. One of the Yankees' first team co-owners, William Devery, was also New York City's first Chief of Police, and thus would have been aware of the design. It first appeared on Yankees uniforms in 1909, and has been a staple of the pinstripe look ever since.
7. THE SONG "BREAKFAST AT TIFFANY'S" DEFINITELY WANTED TO CAPITALIZE ON THE NAME.
Songwriter Todd Pipes and his band Deep Blue Something were very calculated when it came to writing their one big hit. "I thought if I could get that phrase 'Breakfast at Tiffany's' into a song, that people might like it," Pipes says in the film. "It's a weird song. There's almost nothing poetic about it." It worked though. Between the song's catchy melody and its invoking of a beloved movie and brand, not only in the lyrics but in the video (the band all meets for a champagne breakfast in the middle of Fifth Avenue right outside Tiffany's, and near the end, an Audrey Hepburn lookalike gives the group a prolonged glance on her way down the street), this 1995 single was the band's only song to chart on the Billboard Hot 100.
If there’s ever a place to really enjoy a Danish and a coffee, it’s outside the shining windows of Tiffany’s. Audrey Hepburn’s Holly Golightly knew it in Breakfast at Tiffany’s, the iconic film that arguably turned the centuries-old jewelry powerhouse into a household name. But that’s hardly the most impressive accolade on the gem giant’s resume. (Let’s not forget, they own a shade of blue—Pantone No. 1837, to be exact.)
Why exactly is the world so infatuated with Tiffany & Co.? A just-released documentary, Crazy About Tiffany’s, explores the answer to that very question. The company’s storied history is intricately detailed, from inventing the modern-day engagement ring (Tiffany Setting) to sourcing its infamous yellow diamond. A-listers like Fran Leibowitz, Katie Couric—who threw a Tiffany-themed 50th birthday bash—Baz Luhrmann, Jessica Biel and Rachel Zoe also weigh in on what makes patrons swoon over pieces inside those little blue boxes.
Below, check out 10 little-known facts about Tiffany & Co.
1. Charles Lewis Tiffany and John F. Young founded the company in 1837 as Tiffany & Young. It originally began as a stationery and fancy goods store with a $1,000 advance from Tiffany’s father.
2. When the French monarchy was overthrown in 1848, Young purchased a selection of the crown jewels, as well as a jewel-encrusted corset believed to belong to Marie Antoinette.
3. During the Civil War, Tiffany produced thousands of ceremonial swords.
4. The storefront on the corner of Fifth Avenue and 57th Street in Manhattan has been the flagship location since 1940.
5. The largest Tiffany clock in the world—about 13 feet in diameter—resides at the top of Grand Central Terminal.
6. They were the first company to create a mail-order catalogue (Blue Book) in 1845.
8. In 1885, Tiffany redesigned the Great Seal of the United States, which appears on the one-dollar bill.
9. A Tiffany Blue Box (that term is trademarked, too) is only provided with the purchase of merchandise.
10. The Tiffany Diamond—a 128.54-carat fancy yellow diamond—is one of the largest to ever be discovered. It currently resides inside the NYC flagship store.
FASHION WEEKLY DAILY (FASHION TIMES PICK-UP) – FEBRUARY 19, 2016: “The Daily Roundup: Tiffany & Co. Documentary Out Today, Clinton Launches Designer Collab” by Sydney Sadick.
TIFFANY & CO.GETTY IMAGES
The Daily Roundup: Tiffany & Co. Documentary Out Today, Clinton Launches Designer Collab
Tiffany & Co. Documentary Releases Today [Fashion Times] Director of popular fashion documentary Scatter My Ashes At Bergdorfs, Matthew Miele, has directed a new fashion film on fine jewelry brand Tiffany & Co titled Crazy about Tiffany’s that is set to release in select theaters today.
Gucci is Growing Once Again [Vogue UK] A look at the dramatic improvement of Gucci’s sales, thanks to the hiring of Alessandro Michele, who’s at the helm of the Italian fashion house.
Jesus (in Biblical drama Risen) and Satan (in horror indie The Witch) face off this weekend at the box office. And with Easter just around the corner, too! As always, here's what our reviewers recommend:
(SR)=Specialty Release
The Good
Embrace of the Serpent(SR): “Even though Embrace of the Serpent’s sometimes violent and frequently otherworldly journey up a jungle-bounded river can’t help but echo Coppola and Herzog, Guerra pursues his own path in striking fashion.”
Crazy About Tiffany’s(SR): “Tiffany & Co., like Bergdorf Goodman across the street in Manhattan, is an obsession for many and, like that other store, is the subject of a documentary which is by far superior and a whole lot more fun than the director’s previous Scatter My Ashes at Bergdorf’s.”
Born in Flames(SR): “The U.S. premiere of the newly restored Born in Flames gives us all an opportunity to reassess this indie classic.”
Snowtime(SR): “The movie, fortunately, doesn’t succumb to the frenetic busyness that drives a lot of animated features… The film’s humor and hijinks are aimed at viewers in the 6-10 age group—dog farts and brain freeze get their share of screen time. But, in the tradition of classic family fare, the story also delivers an unexpectedly sobering life lesson.”
Colliding Dreams(SR): “Delivers an admirably balanced and comprehensive account of its important subject.”
The Blah
Race: “Serviceable instead of inspired, the movie will perform decently thanks to the magic of Owens' name.”
The Witch: “A drama marketed as a horror movie, The Witch is sober, intelligent and not at all the kind of eerie creepshow its poster suggests. Moviegoers expecting sexy spell-casting rather than history and hysteria will be disappointed.”
Risen: “Handsome and sober, Risen wraps the biblical story of Jesus Christ’s death and resurrection in what's essentially a police procedural. It's an interesting take but might be a difficult sell to the faith-based audiences most likely to be interested in the material.”
Forsaken(SR): “The movie is too visually lovely to forsake, but the predictable story and basic plot holes remain unforgiven.”
Rolling Papers(SR): “The first instances of legal purchases of marijuana in this country are seen through a journalistic lens in this very likeable, if a bit too superficial, documentary.”
The Ugly
No movies sufficiently terrible to earn them a spot in the dreaded “ugly” category came out this weekend. Merry Christmas!
Jeweler Tiffany & Co. is making its big screen debut with the release of the first fully authorized documentary about the “international obsession.”
“Crazy About Tiffany’s,” produced by Quixotic Endeavors, provides a look at both the brand’s inner workings and how its blue boxes have pervaded pop culture, from “Breakfast at Tiffany’s” to the popularization of the engagement ring. For Tiffany, opening its doors to a camera crew may help it capitalize on the aura that already surrounds its company, as consumers get to learn more about the New York-based institution.
Out of the box Two years ago, Tiffany tapped Matthew Miele, director of “Scatter My Ashes at Bergdorf’s,” for a documentary chronicling its history.
The documentary sheds light on how Charles Lewis Tiffany developed the brand following its inception in 1837 and then travel through pivotal moments in its history. Unlike social media followers, for example, audiences of a documentary have a higher tolerance for absorbing information, which gives Mr. Miele plenty of slack when capturing the brand’s lengthy background (see story).
A trailer for the film captures celebrities such as Jessica Biel and Katie Couric talking about their relationship and fixation on the brand. Other scenes show Francesca Amfitheaterof, the first female creative director of the house, developing new styles for the house to push its design aesthetic.
Crazy About Tiffany’s trailer
In January, distributor Gravitas Ventures acquired the film. Rather than limiting the release to theaters, the documentary is also available to rent or purchase via video on demand services such as iTunes, Vimeo, Tugg and Vudu.
At the release, consumers can also purchase a DVD or blu-ray copy.
WHO WHAT WEAR – FEBRUARY 19, 2016: “The Documentary Everyone's Talking About: Crazy About Tiffany's” by Nicole Kliest.
The Documentary Everyone's Talking About: Crazy About Tiffany's
We’re all about a fashion film, especially when it comes by way of a documentary. Getting to hear firsthand accounts from fixtures in the industry about subjects like legendary designers, editors, and photographers is something that, as Dior and I director Frédéric Tcheng put it, hasn’t been around that long. Thankfully, these types of movies have picked up traction, and we now have another one to add to the watch list: Crazy About Tiffany’s.
The film, released today, chronicles the astounding impact Tiffany’s has had since it was founded in 1837. In the documentary, we get to hear from stylists like Kate Young and Rachel Zoe about the weight (pun intended) that comes with dressing celebrities in the famous jeweler, and we get the story behind choosing that signature robin’s-egg blue.
And of course there are fun snippets from film and television like Sex and the City and Friends highlighting just how special it is to receive that little blue box and the clout that comes with wearing the collection.
BETTER BETS – FEBRUARY 18, 2016: “Film: Crazy About Tiffany’s” by Rhonda Erb
On March 11, 1888, during a deadly blizzard, known as The White Hurricane, that gripped the city of New York, Charles Lewis Tiffany and his 600 plus employees were open for business at his Tiffany flagship store. Only a single patron visited the store that day to purchase some silver polish. Was the customer a madman for braving the storm or just another devotee who was “crazy about Tiffany’s?”
Thus begins director Matthew Miele’s authorized documentary of the legendary jewelry company, Tiffany & Co. Miele, who also directed Scatter My Ashes at Bergdorf’s, approaches his subject matter as an exploration of the people and events that have shaped Tiffany’s into an iconic brand that captivates its loyal fans.
The film is filled with historical tidbits, such as the origin of the Tiffany blue color that so readily identifies the brand’s highly coveted gift boxes. Charles Tiffany adopted the color in 1853 for his company, after the robin’s egg blue shade became the signature color of the Empress Eugenie of France, who is referred to as the “Grace Kelly of the 19th century.” The Tiffany blue color is now produced by Pantone and is known as Color 1837. The exact formula of the blue hue with green undertones is a closely guarded secret.
Crazy About Tiffany’s features an impressive list of celebrities as well as Tiffany’s executives and associates, who contribute on screen commentary. The actress, Jennifer Tilly, who admits that she has a Tiffany’s obsession, confesses that she has taken roles in less than stellar films to pay off her jewelry bill. Jessica Biel, is shown at an Academy awards jewelry fitting, with her stylist and the Tiffany Design Director, openly gushing about the pieces being offered to her.
Other notable firsts, attributed to Tiffany & Co., include the conception of America’s first mail order catalog in 1845, the Tiffany “Blue Book,” and the creation of the modern engagement ring. Charles Tiffany introduced the diamond ring in the classic Tiffany setting in 1886.
A lengthy portion of the movie is devoted to Audrey Hepburn and her iconic role in the film Breakfast at Tiffany’s and there are other clips from films such as Sweet Home Alabama and the television shows Friends and Sex and the City. The pop culture references to the role that Tiffany’s has played in designing sports trophies are also entertaining, but ultimately the film is at its best when it sticks to the historical elements, highlighting Tiffany’s role as a rarefied piece of Americana.
“The quietness and the proud look of it; nothing very bad could happen to you there.”
These were the words screenwriter George Axelrod wrote for Holly Golightly to praise Tiffany & Co.’s majestic 5th Avenue store in BREAKFAST AT TIFFANY’S. And no sentiment better describes the endorphin-boosting experience when one steps foot into one of their many stores. Director Matthew Miele (SCATTER MY ASHES AT BERGDORF GOODMAN) continues his unofficial series, pulling back the curtain on New York’s most iconic institutions with his latest documentary, CRAZY ABOUT TIFFANY’S. Get ready to magpie out on all the sparkle and dazzle.
When you buy a piece of jewelry or a trinket from Tiffany’s, you’re really buying into an aspirational lifestyle that stands for excellence in craftsmanship. They’re selling a story most of us only dream of affording. Perhaps one of the best things director Miele’s film impresses upon its audience is how groundbreaking and innovative Tiffany’s has been. For instance, branding colors may be something very modern, but they were the first ones to do it. That signature shade of robin’s egg blue is held under lock and key. The marketing and concept of the engagement ring was introduced by Charles Tiffany in 1886 (thank you, Charles!). The fine art of window design was pioneered by one of Tiffany’s guys, Gene Moore, who changed the face of modern design. The store and its legacy have also bled into entertainment, showing up in films and shows like SWEET HOME ALABAMA, OCEAN’S ELEVEN, BRIDE WARS, FRIENDS, and of course the aforementioned Audrey Hepburn classic – which itself inspired Deep Blue Something’s pop song “Breakfast At Tiffany’s.”
The film isn’t just an 87-minute long advertisement for the store, however. Miele isn’t afraid to broach topics like Tiffany’s sky-high prices for their goods. It actually leads to a few really wonderful anecdotes. He doesn’t hide the fact that that most of his gushing interviewees didn’t actually buy their engagement rings from Tiffany’s, but rather on 47th street in the diamond district. He also speaks with a millennial whose thesis project labeled the store “tired” and out of touch with her generation – even as she sports what looks like this Tiffany necklace. However, the story that turns it around is from University of Chicago professor David Jablonski. When he was a kid, he wrote Tiffany’s Chairman Walter Hoving about his wish to give his mother an expensive diamond ring, and was sent gold earrings in return. This brings unexpected humanity to a corporation – a quality we don’t usually associate with the almost-out-of-reach brand.
While Miele hits on many things associated with the store, a few fascinating topics are broached but not totally explored: I was left wanting to learn more about the store’s first-ever female design director, Francesca Amfitheatrof. China’s new economic wealth probably could have been its own documentary. It would also have been interesting to see a more detailed, “fly on the wall” approach to the creation of The Blue Book, but the film simply shows snippets of the jewelers at work and Francesca with the layout.
Despite my tiny wishes not materializing fully, overall this is an absolutely fabulous insight into the charm of Tiffany’s glitz and glamour. Though it might lead to some frustrating online window shopping afterward (now that I can pronounce “Schulmberger,” I feel it’s my god-given right to own a piece), Miele’s film is a beguiling fantasy – and nothing very bad could happen to you while watching it.
TORONTO STAR – FEBURARY 18, 2016: “Documentary examines more than breakfast at Tiffany’s.” By Jason Anderson.
Documentary examines more than breakfast at Tiffany’s
What's behind the little blue box?
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HOT DOCS
Crazy about Tiffany's digs into the iconic jewelry store's past and present.
By:Jason AndersonSpecial to the Star,Published on Thu Feb 18 2016
Crazy About Tiffany’s: From the director of Scatter My Ashes at Bergdorf’s comes Crazy About Tiffany’s, another documentary about a New York institution that epitomizes luxury. This time, however, director Matthew Miele’s doc digs a little deeper underneath the pristine surfaces — and painstaking efforts at brand management — to reveal the extent by which Tiffany & Co. not only penetrated popular culture but shaped the jewelry industry and even forged ideas of modern courtship. As we learn in Miele’s appropriately well-packaged doc — which opens at the Bloor this weekend — the popularization of the engagement ring was among the many innovations of founder Charles Lewis Tiffany during the company’s first heyday in the 19th century.
Crazy About Tiffany’s also looks into the process by which Tiffany’s turns celebs into models for its envy-inducing wares. The doc follows Jessica Biel and her team as they select just the right bling for the actor’s appearance on the Oscars red carpet. Director Baz Luhrmann — whose 2013 version of The Great Gatsby featured jewels specially made for the film — is among the many luminaries interviewed elsewhere in Miele’s film. Alas, the late Audrey Hepburn was no longer able to provide her insights but her role in the creation of the brand’s allure hardly goes unacknowledged here. The Bloor presents Crazy About Tiffany’s Feb. 19-24 with select screenings slated for March.
Any jewelry lover worth her saltdiamonds has made a trip or two to Tiffany & Co. Since its founding in 1837, the iconic brand has expanded beyond its equally iconic Fifth Avenue flagship address, boasting locations all around the United States and in further-flung locales like Shanghai, Cairo, and Qatar. The jewelry house is being celebrated with Crazy About Tiffany's, a new documentary debuting tomorrow, and to celebrate, we picked the brain of director Matthew Miele, asking for some gems of information that he unearthed while working on the film.
For starters, that famous Tiffany blue? It was trademarked back in the mid-19th century and actually uses yellow as the dominant ingredient when being mixed. The company was also the first to create a mail-order catalog, way back in 1845, and if you're a super customer, you just might get a stone named for you: Morganite, a sweet, rosy pink stone in the beryl family, was worked on by one of the company's preeminent gemologists and and named for client J.P. Morgan. New intermingles with old too—the company purchased a fair amount of the Spanish and French crown jewels in the later half of the 1800s.
That there are movie connections is obvious—show the above still to any woman in the world and chances are she'll know exactly what movie it's from. And while we all associate Audrey Hepburn with the elegant main role in Breakfast at Tiffany's, Miele told us bombshell Marilyn Monroe was actually the first choice for Truman Capote, the man who penned the story. More recently, Reese Witherspoon's character from Sweet Home Alabama was on the receiving end of a super-luxe proposal from a dashing Patrick Dempsey who invited her to pick any ring she wanted from the Tiffany & Co. flagship. Yeah, that was inspired by a true story. (When it comes to engagement rings, the Tiffany setting is a classic that was first introduced in 1886).
Branding is important to Tiffany too. Founder Charles Lewis Tiffany decreed that the smart little blue boxes, recognized the world over, were to be given away only when a purchase was made. Per a 1906 newspaper article, "Tiffany has one thing in stock that you cannot buy off him, for as much money as you may offer, he will only give it to you. And that is one of his boxes." The company has also been loyal to the carriers of its ads. While combing through background information, Miele learned that the jewelry giant has advertised every day in The New York Times since the late '20s—and always on page three.
The interior of Tiffany's Manhattan flagship
Tiffany's Manhattan flagship, circa 1940
For more interesting facts and interviews with celebrity and fashion fans, plan on watching. The flick is being released across on-demand platforms, as well as in select cities around the country (major areas like San Francisco and Dallas, but also smaller spots in Ohio and Maine). Click here to see if there's a screening near you.
EYE FOR FILM – FEBRUARY 18, 2016: “Diamond trailblazer” by Anne-Katrin Titze
Diamond trailblazer
Matthew Miele on Crazy About Tiffany's and the secrets behind the red carpet sparkle.
by Anne-Katrin Titze
Director Matthew Miele: "And they said, 'Oh, Jessica Biel is going to be here.'" Photo: Anne-Katrin Titze
Matthew Miele's lively Crazy About Tiffany's highlights Audrey Hepburn and George Peppard in Blake Edwards' Breakfast At Tiffany's, Fran Lebowitz commenting on Mickey Rooney, Baz Luhrmann and Catherine Martin on Carey Mulligan's look in The Great Gatsby, Marilyn Monroe in Gentlemen Prefer Blondes, Julia Roberts and George Clooney in Steven Soderbergh's Ocean's Eleven, Rooney Mara and Kate Mara's father, Fifty Shades Of Grey's Sam Taylor-Johnson, Rob Marshall and Jerry Weintraub. Andy Tennant's Reese Witherspoon and Patrick Dempsey moment in Sweet Home Alabama, Anne Hathaway and Kate Hudson in Gary Winnick's Bride Wars, Katie Couric, Jennifer Tilly on Elsa Peretti and Jean Schlumberger, Jessica Biel and stylists Estee Stanley, Kate Young, Jill Swid, Rachel Zoe, Elizabeth Saltzman shine, and some even dish Oscar red carpet dirt.
Cat and Holly Golightly (Audrey Hepburn)
Tiffany & Co. Design Director Francesca Amfitheatrof, Tatler Magazine Editor Kate Reardon, New York Football Giants co-owner John Mara, Glenda Bailey, Harper's Bazaar's Editor-in-Chief, CFDA President Stephen Kolb, jewelry designers Monique Paen, Jennifer Meyer and Eddie Borgo and many more share their thoughts on what Charles Lewis Tiffany created out of a "stationery and fancy goods emporium" in 1837 to become Tiffany & Company in 1853.
Giving us fascinating tidbits about the legendary jewelry house's history, Crazy About Tiffany's exposes some of the power dynamics going on today, intricately linked to the robin's egg blue boxes and their content. What do we see when a stylist finishes her movie star client's sentences? How do people cover up surprise when they find out that they were not the only ones to have had a party thrown in the famous halls of luxury? Sigmund Freud explained over a century ago how it is in the slip of the tongue and the parapraxes that we shed light into darkness. The director clearly adores precisely those moments when insecurities of the rich and powerful come to the surface and break through the cultivated veneer, bringing life to his subjects.
I jumped over midtown puddles after coming out of Grand Central Terminal to meet up with Matthew Miele to talk Tiffany.
Tiffany's founder Charles Lewis Tiffany
Matthew Miele: How are you?
Anne-Katrin Titze: Fine and very wet from the torrential downpour. I feel like the cat in Breakfast at Tiffany's.
MM: Thanks for coming out in this weather.
AKT: Did Gene Moore's window design [for Tiffany's] influence the way you were approaching the making of the film?
MM: In what way?
AKT: He has imperfection as the core of what he was doing. An undone string of pearls, a broken glass.
MM: Right. Right. That's interesting.
AKT: I thought you were also going for what seems an imperfection, but isn't because it is so very telling?
MM: The approach with the film was that I wanted to make sure that the Tiffany cultivated image over all those years - they are very careful and guarded about how they put their image out there … Every commercial you've seen or every ad for their love to me is unrealistic sometimes. But also it's artificial, it feels very guarded and a little whitewashed and manufactured.
AKT: You are all with the millennial in the film saying "this is not for our generation?"
MM: Yeah, I don't think they would buy into it. If it was a perfect film and I made every attempt to snip out anything that felt candid, I think that I would be remiss with getting the behind-the-scenes take. I'm not out to make a film for Tiffany. It was more, you know, let me in, let me look behind the scenes and we'll see what I find. Ultimately that imperfection was kind of what I was after and I hope it read that way. There was a lot of intent, it wasn't that we left that on the screen.
Katie Couric had her 50th birthday party at Tiffany's Photo: Anne-Katrin Titze
AKT: No, no, not at all. It seemed very beautifully placed. That we hear your voice asking questions, for example.
MM: I mean also, I don't want to be on camera. I'm making a point that it's not about me and my journey of learning about Tiffany's. I'm trying to be a voice for the audience.
AKT: Did they mind?
MM: No, I showed them the film. Well, did they mind? They were skittish about a few things but ultimately they understood that I was representing a generation that was trying to find familiarity and relatability with the brand. And the music choices and the candid nature of the interviews, I thought they understood that this is what speaks to the culture now. We can't be so antiquated with putting out a 1950s image. This is what's happening. This is more real. So they went with it.
AKT: Were you working in clusters? I loved how you segue. With dogs, for example. [A dog interrupts one interview and the next one shows Sam Taylor-Johnson cradling her big dog on her lap] You go from the interrupting dog...
MM [laughs]: To another dog!
AKT: And then she really introduces Francesca Amfitheatrof.
Tiffany Super Bowl trophy - NY Giants John Mara (Kate and Rooney's dad)
MM: Everything was intended. We studied it a long time, the actual puzzle of making the film.
AKT: It is a puzzle. You had [Tiffany's trademark robin's egg blue] color as one.
MM: Engagement ring, Tiffany diamond, Breakfast At Tiffany's, the movie - all these things. Yeah, everything had its own place and we were very aware when to bring those things in. We started in the beginning with an idea board of which subjects you want to hit.
AKT: The Oscars was one of them. Jessica Biel is at the center of that. How did her participation come about?
MM: When I walked into the Tiffany offices one day, you are allowed to go to this one floor where they show all the people who had been adorned with jewelry on the red carpet. And it's a who's who of Hollywood. So I said to them very simply, "Who are you dressing this year?" And they said, "Oh, Jessica Biel is going to be here." She is going to look at some jewelry. I was like "Well, can we see it?" So they asked her and she was game to do it and it's really, I think, the first time you see a celebrity sitting and actually choosing. I think that was a revelatory thing because you see that it's really their choice. It's extravagant because there's millions of dollars worth of diamonds in front of you.
Tiffany moment with Joanna Hogg's Exhibition star Liam GillickPhoto: Anne-Katrin Titze
And you get excited because as trite as it might seem to some people - it's just diamonds and who cares - but there's a major business thing happening there where she's the celebrity, she's wearing it on the carpet. There's a ripple effect immediately when you see it on her and maybe that translates to purchases that Tiffany is going to have or just people being inspired by what they're looking at. How they want to look in their lives and then how Tiffany is in that equation.
AKT: You also show the interactions, the stylist [Estee Stanley] finishing her sentences.
MM: Yeah. You picked up on that. Yeah.
AKT: There is a lot to see about the different professions. I thought a bit about August Sander, the photographer who did portraits of the different professions in the 20s in Germany. Your film shows how these professions around one brand interact in 2015.
MM: That's true. The behind the scenes of who is part of all of this making up of the brand. I'm glad you caught on to that because that was a moment that was unintended, again. We had the wide shot, we weren't just on Jessica. And she fed her that. I don't think Jessica was at a loss on what to say. It's just a moment that happened because they are best friends, I think, or very close outside of work.
"I noticed that when you came in." Elsa Peretti bird's head ring design for Tiffany Photo: Anne-Katrin Titze
AKT: Kate Young is a very good interview.
MM: She's very good. I saw her last night. Unfortunately she is not going to make it to the premiere but she is very good.
AKT: The premiere is at The Museum of Natural History?
MM: Right. She was very good because once again she was that candid approach. We have the polite story of how Elsa [Peretti] created the bottle necklace. And she [Young] tells you, she also was a student of the Seventies, so I'm sure it can be somewhat used for drugs at some point. You know, you get that remark and I was like, should we use it or not? Will Tiffany not like that? Again, we weren't doing it for Tiffany - it was for the fans of the brand. So why not keep it?
AKT: Speaking of Elsa Peretti, I had to wear today my bird's head ring she did for Tiffany, of course.
MM: I noticed that when you came in. It's very nice. So you are a fan?
AKT: Yes. I love her pieces.
MM: No Bone Cuff?
AKT: No, I don't have that. Do people when they come for interviews wear their Tiffany stuff?
Crazy About Tiffany's US poster - The premiere is at The Museum of Natural History Photo: Anne-Katrin Titze
MM: No. I have a Tiffany watch my wife gave me after I did this.
AKT: The Tiffany family graves, are they at Greenwood Cemetery?
MM: Yes, they are here. We actually intended to shoot them during a snowstorm. For some reason, snow and cemetery feels very dramatic to me. We were waiting for the right snow and then we went out and got that shot.
AKT: The T-shirt Francesca Amfitheatrof is wearing at one point, is that one of the Tiffanys? Charles or Louis?
MM: No, I don't know what that is. I should have blocked that out.
AKT: It looked like Charles. These are just some little things.
MM: No. Those are the little things that I didn't think people would respond to. It's interesting that you say that.
Coming up - Rob Marshall, Baz Luhrmann's Gatsby pearls, DJs Andrew & Andrew, Fran Lebowitz on Mickey Rooney and coming out of the Tiffany Grand Central Terminal clock in Martin Scorsese's Public Speaking, a connection to Marcel Broodthaers, the Carlyle with Gay Talese not after Anna Wintour's Costume Institute Met Gala, and what's next for Matthew Miele.
HOLLYWOOD REPORTER - FEBRUARY 17, 2016: “Watch Jessica Biel Drown In Diamonds In ‘Crazy About Tiffany’s’ Teaser” by Sam Reed.
WATCH JESSICA BIEL DROWN IN DIAMONDS IN 'CRAZY ABOUT TIFFANY'S' TEASER (EXCLUSIVE)
Jessica Biel in 'Crazy About Tiffany's'
Courtesy of PMK*BNC
Director Matthew Miele talks about his documentary on the iconic jeweler and its pop-culture connections.
Tiffany & Co isn't your average neighborhood jeweler.
Over the past 179 years, the company built by Charles Lewis Tiffany and Teddy Young has solidified its reputation as an American institution — its white ribbon and robin's egg blue packaging synonymous with sparkle, luxury and the Holly Golightly attitude Audrey Hepburn brought to life in Breakfast at Tiffany's in 1961.
But behind the behemoth's masterful, aspirational engagement marketing and dreamy red-carpet looks lies a whole world of secret connections (sports? Steve Jobs? — yes, there's a relation to Tiffany's). It's these deep-rooted pop-culture influences that director Matthew Miele (Scatter My Ashes at Bergdorf's) shines a light on in his newest film, Crazy About Tiffany's.
Pret-a-Reporter had the chance to ask Miele about the documentary (in select theaters Friday), including its candid celebrity cameos from the likes of Rachel Zoe and Katie Couric as well as the company's involvement in the production. Plus, catch an exclusive clip from the film, showing Jessica Biel picking out her jewelry for the 2015 Academy Awards. You won't want to miss Biel casually sipping coffee while sporting millions of dollars' worth of diamonds.
What piqued your interest in a pop culture-focused documentary about the brand? Any one standout moment in pop history?
My interest in Tiffany & Co. was born from how iconic they have become in our culture, the signature blue color, Breakfast at Tiffany's, the invention of the first mail-order catalog, the engagement ring as we know it today, etc., all contributed to how Tiffany has become ingrained in our minds. But there is a wealth of significance to the brand beyond those things that the film reveals. For example, the most famous insignia in sports was designed by Tiffany over a century ago, I won't give it away here, but that really blew me away.
How will viewers who are not familiar with high-end jewelry brands be able to connect with the documentary?
Tiffany isn't just about high-end jewelry. The same way Apple is not just about the iPhone or the Mac. It's really about marketing and branding, and how founder Charles Lewis Tiffany was a true pioneer, way ahead of his time, whose business principles and "tactics" created Tiffany & Co. from a simple jewelry store in the 19th century to a global phenomenon and into our lives by ways more than the product itself.
What was Tiffany & Co's role in the film?
Tiffany & Co. simply allowed me the access. They knew my work from the Bergdorf Goodman documentary I had just completed and they were quite open to allowing me a rare glimpse behind the curtain. They turned out to be not just a great subject, but great sports as the film definitely provides a balanced take on the brand, and to their credit, they didn't make me remove anything I wanted to keep in the film.
Interviews with celebs are not heavily edited (cursing, miscrediting jewelry) — what was the intention there?
I think that the criticism of Tiffany & Co. all these years, and what we touch upon in the film, is that their advertising and general image is extremely whitewashed, carefully cultivated and perhaps overly sanitized. I wanted to ensure that I didn't do that with the documentary. I wanted the audience to witness what I was seeing and hearing about the brand. I believe this makes it more accessible and more familiar to the audience. Tiffany has always put the people in their ads and their vision of "love" and "engagement" on a pedestal, bordering on unrealistic. I wanted the documentary to be and feel real and less edited and artificial.
AMERICAN ICON: Audrey Hepburn as Holly Golightly in the film adaptation of Truman Capote's novella, Breakfast at Tiffany's.
Do you think that the brand would have been as popular without Breakfast at Tiffany or Audrey Hepburn’s legacy?
Tiffany was in a lot of trouble just after the Depression, but also in the mid-1950s. They were in danger of going out of business. I definitely believe the film and Audrey Hepburn came along just at the right time. Truman Capote, his socialite friends, his eventual novella wrapped in mystery as to who the main character was inspired by, the casting of the already famous Audrey in the role, etc. This was all happening in the late '50s/early '60s. With the innovative and forward-thinking Walter Hoving at the helm of Tiffany & Co., he knew the novella and the eventual movie was going to be something and took full advantage of Audrey and the filming, which we showcase in the film. This film and Audrey Hepburn undoubtedly propelled Tiffany into the pop-culture mainstream and has ever since.
What is the most interesting pop-culture influence/connection from Tiffany’s that people might be surprised to know?
The connection between Steve Jobs and Tiffany I mentioned before is real and somewhat unknown, even though Steve Jobs has been documented a lot lately. The simplicity of the iPhone as well as the artistry of the iMacs, etc., were heavily influenced by Charles Tiffany and his son Louis Comfort Tiffany. Though Steve Jobs was a Buddhist of sorts and didn't value material items, he certainly made an exception when it came to the artistry of Tiffany lamps and jewelry. The film explores this in detail and shows the connection.
How much of the film is about the actual iconic jewelry vs. the brand as an icon itself?
I would say half of the film really delves into the jewelry design, and for the first time showcases the creative process of what goes into the iconic pieces not only in the annual blue book, but for the Oscar red carpet. The other half gets into the pop-culture resonance of the brand, complete with how just about every iconic American president has a connection to the brand, going back to Abraham Lincoln. The film is really a fun ride that surprises at every turn!
Audrey Hepburn in “Breakfast at Tiffany’s.” (Photo by ullstein bild/ullstein bild via Getty Images)
WEDNESDAY February 17
New York Fashion Week is coming to an end. You’re going to be able to drive through the West Side again! Toast that with a glass of champagne at DKNY’s after-partytonight. Irving Plaza, 17 Irving Place, 9 p.m., invite only
THURSDAY February 18
You can’t call yourself a New Yorker without seeing Breakfast at Tiffany’s, and you can’t see the movie without developing at least a little bit of Holly Golightly’s love for the famed jewelry store. So you’ll want to stop by the premiere of the upcoming documentary Crazy About Tiffany’stonight, in your best LBD. American Museum of Natural History, Columbus Avenue at 79th Street, 6:50 p.m., invite only
FRIDAY February 19
Can’t see yourself at the Met? Well, now you can. The artist Firelei Baez will be doing a live collage installation today where she’ll be creating cut-outs of visitors to the museum and then hanging them at the concept store. They’ll be there until March, at which point participants can stop by and pick up their portrait. Metropolitan Museum of Art, 1000 Fifth Avenue, 6:30-8:30 p.m., free and open to the public
The Mikhailovsky Ballet dancers perform a scene from “Giselle” during a dress rehearsal in 2014 before opening night of the Mikhailovsky Ballet of St. Petersburg, Russia.(Timothy A. Clary/AFP/Getty Images)
SATURDAY February 20
Who says brunch is the only time you can day drink this weekend? You can do so at Robert Parker’s Matter of Taste wine tour. The world-renowned expert on wine has organized an event that promises to be a “no-holds-barred walkabout wine tasting experience.” That means you can expect to taste wines you’ve always wanted to as well as some you’ve never heard of. There will be offerings from wineries, like Château Pontet-Canet, Kumeu River, Verite and Château Haut-Bailly. If you’re the kind of person who knows and cares about ratings, you’ll be pleased to hear that all of wines poured have been rated RP 90 or higher. It’ll probably be a much better experience than the watered down mimosas you’d be offered at your typical brunch spot. Mandarin Oriental, 80 Columbus Circle, 2 p.m., $180 for non-Robert Parker members
SUNDAY February 21
The great thing about Hollywood is that there are just so many wonderful roles for women! It definitely does not matter if you get older or anything because there is an endless number of multilayered female characters that women can always choose to play. Hahaha, no, I’m joking, obviously. Have you even seen @femscriptintros? Producer Ross Putnam just lists ways female characters are introduced in scripts he’s reading (they’re all “smoking hot” or “model pretty once, but living an actual life has taken its toll”). If you’re feeling a little disheartened by the gender divide you can attend the Athena Film Festival,running from the 18th to 21st. It will give you a chance to attend some master classes with people like Sheila Nevins (the president of HBO Documentary Films) and Jeanine Tesori (the composer). You’ll also have a chance to screen films like He Named Me Malala, Freeheld and Testament of Youth as well as various documentaries and short films. You’ll definitely want to catch tonight’s closing night film, CodeGirl, about women improving their communities through the use of technology. Barnard College, 3009 Broadway, all day events, all access pass $80
Iggy Pop performs during the 2014 Tibet Benefit concert.(Neilson Barnard/Getty Images)
MONDAYFebruary 22
How do you get to Carnegie Hall? By taking a taxi. There, tonight, at the 26th Annual Tibet House US Benefit Concert you’ll have a chance to see Iggy Pop, FKA twigs, Sharon Jones, Philip Glass, Basia Bulat and Dechen Shak-Dagsay with Helge van Dyk perform. And you’ll be in an audience that includes honorary chairpersons Chuck Close, Maggie Gyllenhaal, Peter Sarsgaard and Arden Wohl. Carnegie Hall, 881 Seventh Avenue, 7:30 p.m., $35-$200
TUESDAYFebruary 23
You could definitely be a card shark if you wanted to be. You’ve seen Casino. You know how it works. Or, O.K., kind of? You could be a little card shark. A card dolphin. Test your skills at an evening of charity poker from The JED Foundation. It will be hosted by Beth Shak and Jamie Gold, and celebrities like Stacey London and Rocco Dispirito will be in attendance. Cipriani Club 55, 55 Wall Street, 7-11 p.m., $500
WEDNESDAYFebruary 24
New York Theater Ballet will be performing in a world premiere entitled Legends and Visionaries. The work is choreographed by Steven Melendez and Zhong-Jing Fang and will be set to Philip Glass’ “Piano Etudes.” New York Live Arts, 219 West 19th Street, $15
When the name Tiffany & Co. rolls off one’s tongue, a glittering flood of pop culture references come to mind, such as a Givenchy-clad Audrey Hepburn, the classiest call girl ever to grace the big screen. She munches on a croissant while admiring the bauble-bedecked windows of the New York flagship location just as the sun is rising. Perhaps that catchy Deep Blue Something song from the 90s loops like a memory on repeat and “we both kinda liked it.” Or maybe it’s that custom Pantone bright Tiffany blue, number 1837 to be exact, signifying luxury and romance. Everyone knows something about Tiffany & Co., which is why the documentary Crazy About Tiffany’s, written and directed by Matthew Miele, is a celebration of the iconic American brand, arriving just in time to honor 179 years of decadence.
This film is a gold mine (pun totally intended) for the fashionably fluent viewer, much like Miele’s 2013 documentary Scatter My Ashes at Bergdorf’s, but you don’t have to know the differences between “emerald” and “marquise” cuts to enjoy Crazy About Tiffany’s. Here’s why: Tiffany & Co. was established in 1837 (note the year and its Pantone Matching System [PMS] number), and its legacy thrives within countless other spheres of interest, thanks to founder Charles Lewis Tiffany and his painter son, Louis Comfort Tiffany.
There’s a peek into American history, where presidents like Abraham Lincoln and Franklin D. Roosevelt famously purchased Tiffany & Co. jewelry for their first ladies. The American dream of capitalism is ever present with the invention of the first mail-order catalogue; here is where Tiffany’s “Blue Book” was born. The legendary company couldn’t exist without the evolution of art and design from the talents of French jewelry visionary Jean Schlumberger, model-turned-jewelry designer Elsa Peretti, and designer / entrepreneur Paloma Picasso (yes, daughter of the legendary Pablo). Tiffany’s even has a profound connection to sports, creating the original logo for the New York Yankees, as well as designing numerous awards for American sports championships, including the NFL’s Vince Lombardi Trophy. Not to mention that New York City itself wouldn’t be nearly as glamorous without Tiffany’s stamp on the landmark that is Grand Central Station. Additionally, Miele’s documentary demonstrates a successful collaboration of romance and status with film clips from 2002’s Sweet Home Alabama (starring Reese Witherspoon), Baz Luhrmann’s 2013 epic interpretation of The Great Gatsby, and most undeniably and obviously, Breakfast at Tiffany’s, made in 1961. As if that’s not enough, there are references to Steve Jobs, Judy Garland, and Martin Scorsese aplenty throughout.
Crazy About Tiffany’s offers a modern representation of the company’s history and influence with sharp humor and gleaming joy. There’s no shortage of charming and provocative commentary from famous names like journalist KatieCouric, actresses Jessica Biel and Jennifer Tilly, fashion designer / stylist Rachel Zoe, Vanity Fair’sDerek Blasberg, Oscar-winning costume designer Catherine Martin, director Sam Taylor-Johnson (50 Shades of Grey), celebrity stylist Kate Young, author and essayist Fran Lebowitz, and countless more.
In the era of Netflix and Hulu, there’s so much to discover and binge on when it comes to informative entertainment, including the many gorgeous fashion-centric documentaries like Dior And I, Alexa Chung’s The Future of Fashion, and Miele’s previous Scatter My Ashes at Bergdorf’s, all of which are just a click or voice command away. However, Crazy About Tiffany’s should top your must-see list, to do more than indulge in a lavish life of rare diamonds and vintage stained glass. Most importantly, Tiffany & Co. is an iconic brand, defining taste and style for nearly two centuries, spanning almost 300 stores internationally, currently employing more than 12,000 people around the world, and epitomizes the American dream. They must be doing something right, and you certainly won’t go wrong when dipping your toes into just such a world with Miele’s brilliant presentation.
Crazy About Tiffany’s will be released theatrically and on VOD platforms on February 19, 2016.
PAGES DIGITAL – FEBRUARY 16, 2016: “Watch: The Crazy About Tiffany’s Trailer” by Quinn Connors
WATCH: THE ‘CRAZY ABOUT TIFFANY’S’ TRAILER
Quinn Connors
Published February 17th 2016
Who doesn’t get even just a slight flutter of excitement when handed a small square box or sweet little bag in robin egg blue? Set to release this week, the makers of fashion documentary Scatter My Ashes at Bergdorf’s go beyond the blue to dive into the world of Tiffany in new docu Crazy About Tiffany’s. Focusing less on the timeline and more on the iconic jeweller’s pop culture status, filmmaker Matthew Miele was granted full access to the Tiffany archives. “I wanted the film to have a quick pace with fun celebrity storytelling, to resonate with a 21st-century audience,” Miele told WWD, “They didn’t really want me relying on their marketing and creative teams, which would give it the whiff of a marketing film.”
Crazy About Tiffany’s, whose name is taken from one Tiffany’s-mad Holly Golightly, sets the scene as the fashion and jewellery set discuss their relationship with the iconic brand, but as Miele lets the camera roll, he captures more candid responses and anecdotes on Tiffany from celebrities and insiders. Straight away in the trailer we see American journalist Katie Couric talking about the magic and charm of New York City and ultimately Tiffany, but then, really setting the mood of the documentary, the camera stays on Couric as she breaks character and says, “do I know how to give good f-cking bites or what?” As he told WWD, Miele’s logic behind keeping these ‘unsantised conversation’ titbits was his effort to make the jeweller more accessible, “Tiffany is an intimidating place. Hearing a celebrity or expert make a mistake makes viewers more comfortable.”
For a place that appears to deliver an American dream of the perfect dashing man offering an exquisite diamond set in platinum to his smiley, beautiful bride-to-be, Crazy About Tiffany’s paints a different picture that’s a bit rougher around the edges. More F-bombs are dropped, Van Cleef and Arpels is mistaken for Tiffany, the jeweller’s iconic status is compared with 7-11, and stylist Kate Young praises the Peretti bud vase necklace for its ‘cool factor’, mentioning the Studio-54 era design’s usefulness as a possible hiding place for drugs. Mixed with the candid, unsavoury snippets, the documentary delivers a host of little known facts on the legendary brand, and flashes clips from Tiffany’s various cameos in pop culture – Anne Hathaway and Kate Hudson screaming in excitement over a little blue box in Bride Wars,Ross from Friends reveals to Rachel’s sister Jill (played by Reese Witherspoon) that he hid a little blue bag from Rachel when she took the rest of Jill’s shopping away, and of course, Breakfast at Tiffany’s Holly Golightly utters the famed dictum, “I’m crazy about Tiffany’s”.
Crazy About Tiffany’s will release this Friday 19 February in the States, and while no date seems to have been announced for Australia, there may be a screening coming soon. Until we find out whether or not the documentary will grace us down under, watch the trailer for Crazy About Tiffany’s below.
FAMILY CHOICE AWARDS: “'Crazy About Tiffany’s' – Movie Review” by Francine Brokaw
'Crazy About Tiffany’s' – Movie Review
Category: Movies
If “diamonds are a girl’s best friend,” then Tiffany’s is her heaven. Tiffany’s is not only the premier jewelry store, with its flagship in New York City, it is also part of our culture. Crazy about Tiffany’s is a documentary exploring the impact of the Tiffany family on society and the world of jewelry, as well as the impact of the store on pop culture.
Even for people who aren’t interested in jewelry, this is a fascinating look at the art of jewelry, how important the store is to many people, and the love of this iconic place which was featured front and center in the 1961 movie Breakfast at Tiffany’s and was where Patrick Dempsey proposed to Reese Witherspoon in the 2002 film Sweet Home Alabama. It was also where Charlotte and Trey got engaged in the TV series Sex and the City. Tiffany’s is synonymous with love, diamonds, engagements, and style. Besides creating absolutely amazing jewelry, Tiffany’s is responsible for designing the Vince Lombardi NFL Trophy. And the interlocking NY for the New York Yankees baseball team logo was originally designed by Tiffany’s for a police medal which years later became the logo for the team. So no, Tiffany’s is not only a jewelry store. And when you go to Grand Central Station, the blue ceiling is Tiffany Blue and the company designed the famous clock on the building. Tiffany’s is everywhere. And let’s not forget about the famous Tiffany Lamps, which adorn mansions and lofts everywhere. The stained glass lamps are a symbol of quality and style.
But getting back to jewelry, Presidents of the United States have purchased items for themselves, their wives, and others from this store, including Abraham Lincoln, Teddy Roosevelt, Franklin Roosevelt, Mamie Eisenhower, John Kennedy, Lyndon Johnson (whose wife Lady Bird, had Tiffany design the china for the White House), and Barack Obama. As for the grand lady herself, the famed Tiffany Diamond is 287 carats and has only been worn a couple times. It is on display and heavily guarded. This diamond has 82 facets, which make it sparkle and the quality is the highest, making it a beloved stone of diamond lovers everywhere.
If you think you cannot afford anything from the store, think again. “Tiffany’s Table Manners for Teenagers” is a book that has been bought by generations of parents to help their children learn the dos and don’ts and rights and wrongs.
Actresses and their stylists head for Tiffany’s when preparing for big events like the Oscars. These women get first choice of designs to wear with their beautiful gowns. So the next time you watch an awards show, take note of the jewelry. There’s a good chance it came from Tiffany’s.
The most iconic color for any brand and packaging are from Tiffany’s. Do you know the famous “Tiffany Blue?” If not, you’ve been living under a rock. This color, designed for the company, is a robin’s egg blue with a touch of green. And the iconic blue box with the white ribbon needs no wrapping paper. Just the box alone is enough. Of course, it doesn’t hurt to have something inside that sparkles!
Interviews with employees, actors, designers, socialites, art experts, writers, and others discuss the store and the jewelry, as well as the history element of the company. They combine to make this an interesting film for all ages. Crazy About Tiffany’s premiers in select theaters February 19, 2016. It is enlightening, educating, and entertaining. It’s for all ages, but make sure you can handle the requests for jewelry when you take your little fashionistas to the movie!
About the Author
Francine Brokaw has been covering all aspects of the entertainment industry for 20 years. She also writes about products and travel. She has been published in national and international newspapers and magazines as well as Internet websites. She has written her own book, Beyond the Red Carpet The World of Entertainment Journalists, from Sourced Media Books.
BLOUIN ARTINFO BLOGS - FEBRUARY 16, 2016: “Tiffany & Co. Documentary Opens Feb 19 in New York” by Michelle Tay.
Tiffany & Co. Documentary Opens Feb 19 in New York
Courtesy Gravitas Ventures
Instantly recognizable by its iconic robin egg blue boxes, Tiffany & Co. is an American jewelry brand that needs no introduction.
But a new documentary, Crazy About TIffany, delves into the details that define its status, and explore how a simple jewelry store became a global phenomenon through the years.
Featuring interviews with and soundbites from personalities including Katie Couric, Jessica Biel and Baz Luhrmann, as well as footage of Audrey Hepburn (as Holly Golightly in Breakfast at Tiffany’s, of course), the documentary is the first of its kind fully authorized by the publicly listed company.
Prepare to be dazzled by behind-the-scenes footage of how Francesca Amfitheaterof, Tiffany’s first female Design Director, works with her team, and relive the glitziest moments the brand has had on red carpets of high-profile Hollywood events.
The film, which was written, directed and produced by Matthew Miele (who also made “Scatter My Ashes at Bergdorf’s”), also touches on the Tiffany family, and traces the design legacy of Jean Schlumberger.
Catch a trailer of the documentary, which opens on February 19 at the Elinor Bunin Munroe Film Center in New York, here:
MRS. JONES & COMPANY - FEBRUARY 16, 2016: “The New Tiffany & Co. Movie” by Staff.
Tiffany & Co., one of the most iconic jewelry stores in the world, has a new film out about it called Crazy About Tiffany’s. The film is supposed to offer a behind the scenes look at the company.
Written and directed by Matthew Miele, who also did the Scatter My Ashes at Bergdorf’s documentary, the fully authorized film covers the brand’s history as it went from simply a jewelry store to a global phenomenon.
The name is from one of Audrey Hepburn’s lines in Breakfast at Tiffany’s and the 87-minute documentary shows viewers how each jewel is conceived by Francesca Amfitheatrof, Tiffany’s first female design director, and injects a bit of pop culture as well, like the Oscars red carpet and the Super Bowl trophy, which has been produced by Tiffany & Co. since 1967.
It also focuses on the Tiffany family and looks at how the brand’s master craftsmen create their designs.
In addition to interviews with the people behind the Tiffany name, the film also included interviews with celebrities such as Jessica Biel, Katie Couric, stylist Rachel Zoe and producer and director Baz Luhrmann.
The film is scheduled for release on February 19, and is also being offered through Tugg, a web base platform that allows viewers to bring movies to their local theater for group screenings.
Our story on the new documentary exploring Tiffany & Co.’s rise to retail fame was the most-read article on NationalJeweler.com last week.
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New York--Here are the top five stories on NationalJeweler.com from Feb. 7 to 13, according to Google Analytics.
1. Tiffany & Co.’s Story to Hit the Big Screen Tiffany & Co. has become one of the most iconic luxury jewelers across the globe, and now a new film called Crazy About Tiffany’s will offer a behind-the-scenes look at just how it achieved that.
3. Pandora Drops 183 More Retailers in the Americas The fourth-quarter cut announced last week brings the year-end total to 529 unbranded doors closed in the Americas, most of which were located in the United States.
4. Woman Accused in String of Armed Robberies Indicted A grand jury in Florida determined that there is enough evidence for the case against Abigail Lee Kemp and her alleged accomplice, Lewis Jones III, to move forward.
Ronnie Adolf of Adolf Jewelers in Virginia was lauded for his continued success and performance in his field, as well as his charitable giving in the community.
HABITUALLY CHIC - FEBRUARY 13, 2016: “Crazy About Tiffany’s Documentary” by Staff.
Crazy About Tiffany’s Documentary
by habituallychic
02 . 13 . 16
Valentine’s Day weekend seems like the perfect time to announce that a documentary about the venerable jewelry house Tiffany & Co. will be released on February 19th. Crazy About Tiffany’s was fully authorized by Tiffany & Co. and was written and directed by Matthew Miele who also made Scatter My Ashes at Bergdorfs who spent three years making the film. It looks back at the history of the store that opened in 1837 and includes interviews with celebrities, stylists, and editors, among others. The title was derived from the film Breakfast at Tiffany’s which made the brand into an aspirational New York destination but the film also delves into lesser known collaborations with sporting teams and designers. After you receive that iconic blue box for Valentine’s Day, find out what goes into the making your new piece of jewelry in Crazy About Tiffany’s.
Documentary “Crazy About Tiffany’s” set to release In real estate circles, location is everything — and so it was for filmmaker Matthew Miele. The impetus for his latest documentary, “Crazy About Tiffany’s,” came from time spent working across the street at another Manhattan institution, Bergdorf Goodman, while he was working on “Scatter My Ashes at Bergdorf’s” in 2011 to 2013, says Women’s Wear Daily. Click here to read the entire article on Women’s Wear Daily
Audi, BMW sell fewer luxury cars than Mercedes Germany’s Audi and BMW sold fewer vehicles in January than luxury rival Mercedes-Benz, which has benefited from a continued surge in Chinese demand for its compact cars and sport-utility vehicles, reports Reuters.
“Crazy About Tiffany’s,” a documentary that takes a behind-the-scenes look at how the jeweler became a global phenomenon, will launch this month.
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New York--Put a little jewelry box in a certain shade of blue in front of someone and, chances are, they will be able to tell you which brand it came from exactly.
Tiffany & Co. has become one of the most iconic luxury jewelers in the world, and now a new film called Crazy About Tiffany’s will offer a behind-the-scenes look at just how the company achieved that.
Written and directed by Matthew Miele, who also did the Scatter My Ashes at Bergdorf’s documentary, the fully authorized film covers the brand’s history as it went from simply a jewelry store to a global phenomenon.
Taking its name from one of Audrey Hepburn’s lines in Breakfast at Tiffany’s, the 87-minute documentary shows viewers how each jewel is conceived by Francesca Amfitheatrof, Tiffany’s first female design director, and injects a bit of pop culture as well, like the Oscars red carpet and the Super Bowl trophy, which has been produced by Tiffany & Co. since 1967.
It also focuses on the Tiffany family and looks at how the brand’s master craftsmen create their designs. Watch: The trailer for Crazy About Tiffany’s
In addition to interviews with the people behind the brand, the film includes interviews with celebrities like actress Jessica Biel, news anchor and author Katie Couric, producer and director Baz Luhrmann (the latest remake of The Great Gatsby) and stylist Rachel Zoe.
The film is scheduled for release on Feb. 19 in theaters in theaters in New York, Los Angeles, Chicago, Phoenix, Cleveland, Atlanta, Miami, Houston and Toronto, and also will be available to watch on demand. The movie also is being offered through Tugg, a web-based platform that allows viewers to bring movies to their local theater for group screenings.
Editor’s Note: This article was updated on Feb. 16 to include more information about where the movie can be seen.
I'm squealing with delight about this fashion documentary coming out February 19...eeeeeek! Crazy About Tiffany's, written and directed by Matthew Miele ("Scatter My Ashes at Bergdorf's") is a film allllll about that simple little New York City jewelry store that opened its doors in 1837 and has continued to steal all of our hearts with a little blue box ever since. Not sure I'm familiar with anyone who doesn't hold a special place in their hearts for Tiffany & Co. Am I right? Are you as crazy about Tiffany & Co. as I am??
Crazy About Tiffany's (which I got to watch early and loved!) features candid highlights of the brand's amazing history, its impact on pop culture and unique insights from celebrities such as Jessica Biel, Katie Couric and stylists Rachel Zoe and Kate Young.
Gravitas Ventures will release the film in the U.S. and Canada in select theaters and on demand on February 19, 2016. There are also over 50 markets where you can watch the film online via Tugg!
I was lucky enough to catch up with director Matthew Miele the other day to ask him a few questions about the film. Enjoy!
I Heart Heels: What fascinates you about Tiffany's the most? Matthew Miele: Tiffany & Co. has a pop culture reach that's primarily unknown by the general public. They influence so much in our culture beyond jewelry. Take sports, for instance. Tiffany & Co. makes most of the major trophies celebrating the pinnacle achievement in each sport, including the Super Bowl trophy. But even beyond that, one of the most iconic logos in the world, the Yankees symbol, was an original Tiffany's design dating back to the late 19th century.
IHH: What is it that draws you to fashion films in particular? MM: Obviously there is an audience for this type of content. But it's not fashion in particular that I'm drawn to. I'm drawn to iconic subjects. Bergdorf Goodman and Tiffany & Co., my first two subjects in the documentary world, are fashion-oriented, but iconic as well. My next few projects will also be on iconic subjects, but outside of the fashion world.
IHH: How long were your days shooting this film? MM: We shot this film over the course of two years, each day varying. Some days were strictly research in the archives, other days we had a full day of interviews, and others we documented how the jewelry was created. Still other days, we traveled the globe - to China for instance - to document the travel of the famous Tiffany diamond to various cultures.
IHH: Is there a behind-the-scenes moment that you can share? MM: Since I was granted access few others have seen before, I was happy to include all of it in the film. So I encourage any fan of Tiffany & Co. to watch the film. It really allows a rare glimpse.
IHH: What was it like working with this cast? Who would you say is the "craziest" about Tiffany's?
MM: I would say that the actress Jennifer Tilly really might be the "craziest." Not that she is crazy, but because she is passionate about jewelry. She truly knows her stuff and has the collection to prove it. She was definitely inspired by the likes of Elizabeth Taylor and her collection, which was equally fabulous.
The love affair that started with breakfast gets the all-you-can eat treatment in "Crazy About Tiffany's," a new documentary about the world's most famous jewelry store.
The feature-length film, in theaters February 19 and available on video-on-demand services, was written and directed by Matthew Miele, whose previous ode to luxury retailing was 2013's "Scatter My Ashes at Bergdorf's."
"Crazy" traces the 180-year history of Tiffany's, from its 1837 founding as a "stationery and fancy goods emporium" in New York to a worldwide chain known for its distinctive blue packaging.
The Fifth Avenue flagship, opened in 1940, was the centerpiece of "Breakfast at Tiffany's," the 1958 novella by Truman Capote that was made into the 1961 film starring Audrey Hepburn. Her character, Holly Golightly, describes the store as "the best place in the world, where nothing bad can take place."
Its reach into popular culture extends even further than movies and engagement rings (essentially a Tiffany's invention, according to the documentary). The company designed the trophy that was presented Sunday night to the Super Bowl champion Denver Broncos. Tiffany's also created championship trophies for the NBA and Major League Soccer. But its best-known sports design is probably the interlocking NY logo that was fashioned in 1877 for a police department medal of honor—and adopted in 1909 as the official insignia of the New York Yankees.
EVERYTHING JUST SO – FEBRUARY 8, 2016: “Crazy About Tiffany’s Special Screening!” by Jill Burgess
If you will be in town on February 18, please consider reserving a ticket to a special screening of Crazy About Tiffany’s at the AMC Loews 19th Street East 6 (at 890 Broadway) at 7pm. Because it is a screening a day in advance of the film’s general release date, we need 84 more tickets to sell by February 11 to make this a go, so tell everybody you know who might be interested! Click here for details and to reserve a ticket, which will not be charged to your credit card unless the screening is happening for sure. If it does, every ticket sold is entered into a drawing for a $1,000 gift card from Tiffany & Co., so somebody at the NYC screening could wind up with a pretty bauble out of this too!
You know it won’t be a movie about Tiffany’s without Audrey! Photo from Doctor Macro.
I can’t wait to see what behind-the-scenes info the film features. People interviewed in the movie include Tiffany’s design director Francesca Amfitheatrof, stylist and designer Rachel Zoe, and director Baz Luhrmann, who made terrific use of stunning Tiffany & Co. jewels in The Great Gatsby.
Baz Luhrmann looking dapper in a still from the film. He used a lot of Tiffany & Co. jewelry in The Great Gatsby.
One of the most iconic boxes and ribbon in the world! (And hey, nice manicure and wedding set on the associate!)
I think this movie promises to be something special for fine jewelry lovers, NYC history buffs, and anyone who has a special place in their heart for Tiffany’s! Isn’t that all of us?
If this February 18 screening does not happen I hope the film will still play somewhere in Manhattan when it opens on February 19. If you are going to a showing, let me know, I may see you there!
YRB MAGAZINE – JANUARY 30, 2016: “Crazy About Tiffany’s Trailer @katiecouric @JessicaBiel @bazluhrmann @RachelZoe” by Staff
Crazy About Tiffany’s Trailer @katiecouric @JessicaBiel @bazluhrmann @RachelZoe
Crazy About Tiffany’s peels back the velvet curtain and steps into the dream-catching world of Tiffany & Co. with unprecedented access and intrigue. Written and Directed by: Matthew Miele
February’s slate of films delivers a mix of Valentine’s Day-ready rom-coms (How to Be Single and Tumbledown) and fashion-friendly flicks (Zoolander 2 and Crazy About Tiffany’s), plus a star-packed Coen Brothers movie (Hail, Caesar!), a Marvel addition (Deadpool), an underdog story (Eddie the Eagle), and an all-out stunt-filled film. Scroll down to find out the nine must-sees of February.
UNIVERSAL PICTURES /COURTESY EVERETT COLLECTION
1.HAIL, CAESAR!
Feb. 5
The Coen Brothers deliver another one of their cult classics with this stunningly-shot film about a Hollywood “fixer” (Josh Brolin), who is trying to keep his set of out-of-control stars out of trouble. Look for beautiful 1950s-inspired costumes and lots of beautiful faces including Scarlett Johansson, Channing Tatum, George Clooney, and more.
Feb. 5 Is this the next Notebook? The latest Nicholas Sparks book-to-movie stars Benjamin Walker and Teresa Palmer as neighbors who fall in love. When tragedy strikes, they have to figure out what to do—and it’s a choice that will change their lives. Yes, it’s sappy, but sometimes you just need a good chick flick. This delivers.
TUMBLEDOWN/FACEBOOK
3.TUMBLEDOWN
Feb. 5 If you want something that will make you smile and probably tear up, go for Tumbledown. Starring Rebecca Hall as a widow who struggles to overcome the loss of her husband, she only finds herself smiling again when a New York writer named Andrew McDonnell (Jason Sudeikis) forces his way into her life. Dianna Agron and Joe Manganiello co-star in this non-traditional romantic comedy.
20THCENTFOX/COURTESY EVERETT COLLECTION
4.DEADPOOL
Feb. 12 Ryan Reynolds stars as Marvel’s latest action hero, taking on the iconic role of special forces operative Wade Wilson, who turns into a superpower named Deadpool after a botched experiment. He has healing powers as a result, but is also left severely disfigured and on the hunt to unleash revenge on the person who ruined his life.
Feb. 12 Just in time for Valentine’s Day, this girl-centric comedy emphasizes how women need to love themselves before finding love elsewhere, a message delivered through a cast of hilarious hotties—Alison Brie, Dakota Johnson, Leslie Mann, and Rebel Wilson.
Feb. 19 This documentary uncovers the allure behind Tiffany & Co., from its instantly recognizable Tiffany blue color to its birthing of the modern-day obsession with the engagement ring, to the iconic film starring Aubrey Hepburn, Breakfast at Tiffany’s. Find out things you never knew about the storied brand, plus, Jessica Biel, Katie Couric, Rachel Zoe, and Baz Luhrmann all appear to make their love for Tiffany’s officially known.
Feb. 26 This is the underdog story of the year. Taron Egerton stars as Eddie Edwards in this sports drama, which tells the tale of the first ski jumper in Great Britain’s history. With the help of his coach, Bronson Peary (Hugh Jackman), Edwards overcomes all obstacles and odds to fly—yes, literally fly—toward his goal of the Winter Olympics.
SPINY BACK WEB DESIGN – JANUARY 31, 2016: “Crazy About Tiffany’s” by Staff
CRAZY ABOUT TIFFANY’S
Crazy About Tiffany’s This is a documentary about a franchise that we all know. And most of us cant afford. “From past to present, unveiling the behind-the-scenes characters and...
This is a documentary about a franchise that we all know. And most of us cant afford. “From past to present, unveiling the behind-the-scenes characters and the clients beholden to its charm, CRAZY ABOUT TIFFANY’S is the first, fully authorized documentary capturing how a simple jewelry store has woven itself into pop culture to become a global phenomenon. This captivating glimpse will take us from the moment each jewel is conceived by the first female Tiffany Design Director, Francesca Amfitheaterof, to the Tiffany-designed trophy hoisted at the Super Bowl, and to the jewel-adorned Oscar red carpet in Hollywood. ”
The wait for a documentary about tiffany & co. is almost over. we are thrilled about the release of matthew miele's independent documentary "crazy about tiffany's," which will be in theaters and on demand on february 19.#crazyabouttiffanys
EVERYTHING JUST SO – JANUARY 29, 2016: “On My Mind: Van Cleef & Arpels in Beverly Hills, Vigée Le Brun & Crazy About Tiffany’s” by Jill Burgess
On My Mind: Van Cleef & Arpels in Beverly Hills, Vigée Le Brun & Crazy About Tiffany’s
A 2011 parrot clip of gold, diamonds, sapphires, spinels, chalcedony, opal and onyx.
I saw on the Van Cleef & Arpels website that there is an exhibit of some of their High Jewelry pieces taking place at the Beverly Hills boutique. At my request, a lovely VCA rep sent me a very pretty exhibition guide that shows some of the pieces now on view in “45 Years in Beverly Hills” that runs until March 2 at the boutique on North Rodeo Drive. If you would like this small brochure too click here and scroll down to the bottom for details on requesting one. Oh how fun it is to get mail from Van Cleef & Arpels!
According to the brochure, a parure once owned by our favorite jewelry maven of all time (you get one guess) is part of the show:
A 1990-1992 “Reine Marguerites” necklace of gold, chyrsoprase, white and yellow diamonds formerly owned by Liz.
Liz wearing the necklace in 1993 with her Jean Hersholt Humanitarian Award.
If you are in Los Angeles, please go see this exhibit for me and then send me pictures! Do it! If any of you babes get photos of Liz’s amazing daisy necklace, send one to me and I will put it in my sidebar for the month with a photo credit to you and a link to your blog. Pretty please! This necklace is now privately owned, not part of the VCA archives, so they cannot just trot it out for view whenever they feel like it. This may be the last opportunity for any of us to see it in person for awhile!
Marie-Antoinette and Her Children, 1787, by Élisabeth Vigée Le Brun. My favorite portrait of her!
A retrospective of the work of Élisabeth Louise Vigée Le Brun will go on display on February 15, 2016 at The Metropolitan Museum of Art (February 9 if you are a member). Vigée Le Brun was most famously known as the preferred portraitist of Marie Antoinette and this is only the second time her work has been given an American retrospective, the last time was in 1982. Many of the paintings are straight from Versailles so it feels like Versailles is coming to New York City, how exciting is that?! I think this will be an extremely popular show. It will be on display until May 15, 2016 and then will travel to the National Gallery of Canada in Ontario from June 10 through September 11, 2016.
Can’t wait to see this!
I first learned of the documentary Crazy About Tiffany’s from Marion Fasel’s Instagram account and now I cannot wait to see this! It will be released February 19 and is by the same team that created Scatter My Ashes at Bergdorf’s. I know it is going to be like a giant ad for Tiffany & Co. and yet, I don’t care, I still want to watch it. I hope there will be some insider secrets and history to learn along the way!
Let me know if you will be going (or went) to the Van Cleef & Arpels Beverly Hills exhibit, the Vigée Le Brun show, or the Crazy About Tiffany’s movie.
POPCORN OR PANTS – JANUARY 24, 2016: “First trailer for documentary Crazy About Tiffany's arrives online” by David Birch
First trailer for documentary Crazy About Tiffany's arrives online
Gravitas Ventures have just released their first trailer for Matthew Miele's (Scatter My Ashes At Bergdorf's) Tiffany's documentary, Crazy About Tiffany's.
The film, authorized by Tiffany & Co., looks at the iconic brand's history, exploring how a simple New York City jewelry store, which opened its doors in 1837, has woven itself into the American culture and consciousness to become a global phenomenon. It includes interviews with Jessica Biel (The Illusionist), Katie Couric (Dateline NBC), Baz Luhrmann (The Great Gatsby) and stylists Kate Young and Rachel Zoe.
"After three years of being afforded a rare glimpse behind the scenes at Tiffany, I'm thrilled to get this film out there, and because the Tiffany reach is so vast, I'm grateful that Gravitas Ventures allows for distribution channels to reach those who share my curiosity about such an iconic New York institution," Miele said.
Crazy About Tiffany's arrives in the US and on VOD on 19 February.
Pictured above is the Save the Date poster for the Crazy About Tiffany’s Film and also a screenshot of my cameo in the film.
Okay guys, I am so excited to be writing this blog post right now I can barely contain my giddiness. I have written 2-3 previous blog posts about the Tiffany Documentary by Quixotic Endeavors and now I am happy to report it is becoming a reality thanks to their crew and Gravitas Ventures.
So are you wondering how you can watch it? Well I have the answer. Thanks to Tugg Inc. this film is being screened at various cities across the United States on Thursday, February 18. Click here to read more on that. Right now there are 53 locations with screenings and you can purchase tickets through the link I provided above. Most theaters require 60+ people to buy tickets to make the screening a reality so be sure to buy your ticket and spread the news to your family and friends. How this works is if your area doesn’t sell enough tickets you will be reimbursed so no worries on being out money. Do you not see a screening happening in your area? I have a solution to this….on this same link you will notice a section that says Host a Screening that is followed by Coming Soon. Keep checking back and you can potentially start a campaign to have the film come to your local theater. Keep in mind the same guidelines apply in regards to a certain number of tickets being sold.
For my Maine family and friends, I am currently trying to get the film to be screened at the Augusta theater and would LOVE to have you come and see it. Not as big of a Tiffany and Company fan as me so don’t think it will be of interest. I assure you that is not the case. This film is a perfect mixture of glitz and glam, with history and an educational component.
Here’s the official description of the film:
Crazy About Tiffany’s peels back the velvet curtain and steps into the dream-catching world of Tiffany & Co. with unprecedented access and intrigue. From past to present, behind the scenes and in the spotlight, this film captures how a small but uncompromising New York jeweler has woven itself into the fabric of the world. Whether it’s diving into the process behind adorning their celebrities with jewels on the red carpet, discovering just how the 128 carat Tiffany diamond was discovered or following Francesca Amfitheatrof (Tiffany’s first ever female Design Director) as she leads us through the think tank behind her inaugural blue book collection, this fully authorized feature documentary will capture the truly dramatic and inspiring depth of an uncompromising luxury jeweler and timeless brand.
Are you a history buff? I bet you have no idea the number of presidents who shopped at this famed brand. Are you a sports fan? If so, did you know Tiffany and Company designs the Lombardi Trophy and many other professional sports pieces? See there really is something for everyone to love and learn from this film.
My cameo is amongst many big name people like Katie Couric, Jessica Biel, and Rachel Zoe. Did you know America’s Sweetheart Katie Couric celebrated her 50th birthday party inside the Tiffany and Company flagship store? Well only this film has inside photo access of this splendid party.
Okay are these teasers enough to make you want to catch a viewing of this film? I sure hope so! I promise there is plenty more you will learn.
Do you want a visual teaser? If so click here to check out the trailer of the film.
To add even more excitement to this already fabulous opportunity I have some great news. Thanks to Gravitas Ventures every single person who buys a Tugg ticket is eligible to win a $1,000 Tiffany and Company gift card. That’s right $1,000 to put towards that item that has been on your wish list forever or that you’ve just had your eye on.
As I stated at the beginning I’m thrilled and honored to have this opportunity and of course I’m going to end this post with a shameless plug….my 45 second cameo is about 45 minutes into the film so pay extra attention. HA!
JESSICA BIEL CENTRAL: “Gravitas Ventures to Distribute “Crazy About Tiffany’s” Documentary Featuring Jessica Biel”
Gravitas Ventures to Distribute “Crazy About Tiffany’s” Documentary Featuring Jessica Biel
Gravitas Ventures, the company who managed the distribution for “Bleeding Heart,” has picked up the rights to “Crazy About Tiffany’s” a documentary about the infamous brand.
It’s no surprise that Jesse was interviewed for the documentary as she has been a Brand Ambassador since 2013.
The film digs deep into the history and legacy of the famed jewelry store. It’s impact on pop culture is covered through interviews with Baz Luhrmann Jessica Biel, Katie Couric and celebrity stylists Kate Young and Rachel Zoe.
The day before the film is released you will be able to watch it at these select theaters.
ACCESS FASHION – JANUARY 21, 2016: “CRAZY ABOUT TIFFANY’S” by Sabina Emrit
Tiffany & Co. is quite easily the most coveted jewellers in the world. Iconic – an understatement. There has never been a box as powerful as that little blue box and now there’s a film to capture the heritage, history and future of the brand. Everyone that goes to New York goes to Tiffany’s on Fifth Avenue. Everyone at some point has wanted to dress like Holly Golightly and eat a croissant outside one of the world’s most famous buildings.
Featuring some of the most influential names in fashion and film from Katie Couric, Baz Luhrmann, Fran Lebowitz, Rachel Zoe, Jessica Biel, Kate Young, Ariel Foxman, Sam Taylor-Johnson and Glenda Bailey – CRAZY ABOUT TIFFANY’S tells the story beyond the diamond, and beyond the blue box.
Tiffany & Co. has captured the aspirational dreams of the world with its timeless elegance and sophistication. This documentary seeks to explore how a simple jewelry store dating from 1837 has woven itself into the American consciousness to become a global phenomenon.
Tiffany & Co. has captured the aspirational dreams of the world with its legendary jewels, signature blue box, and timeless elegance and sophistication. From past to present, from the behind the scenes characters to those clients beholden to the charm of Tiffany & Co., this full authorized documentary seeks to capture how a simple jewelry store dating from 1837 has woven itself into the American culture and consciousness to become an unparalleled global phenomenon.
From the trophy being hoisted at the Super Bowl, to the masterpieces adorning celebrities on the Oscar red carpet, all the way down to the design of the dollar in our pockets, the Tiffany & Co. reach is vast. Whether it’s focusing on the Tiffany family one day, to following the priceless Tiffany Diamond to China, or documenting how a master craftsmen handmade a classic Schlumberger design, the film will capture the truly dramatic and inspiring depth of an uncompromising company and global brand.
GOTHAM NEWS – JANUARY 21, 2016: “FIRST TRAILER FOR THE UPCOMING FASHION DOCUMENTARY CRAZY ABOUT TIFFANY'S” by Pietro Filipponi
From the Executive Producers of SCATTER MY ASHES AT BERGDORF'S comes a provocative and rare glimpse at the most iconic luxury jeweler in the world, including cameos by Jessica Biel, Baz Luhrmann, Katie Couric, and many more of their A-list clientele.
Tiffany & Co. has captured the aspirational dreams of the world with its legendary jewels, signature blue box, and timeless sophistication. From past to present, unveiling the behind-the-scenes characters and the clients beholden to its charm, CRAZY ABOUT TIFFANY is the first, fully authorized documentary capturing how a simple jewelry store has woven itself into pop culture to become a global phenomenon.
This captivating glimpse will take us from the moment each jewel is conceived by the first female Tiffany Design Director, Francesca Amfitheaterof, to the Tiffany-designed trophy hoisted at the Super Bowl, and to the jewel-adorned Oscar red carpet in Hollywood.
The Tiffany & Co. reach is vast. Whether it’s focusing on the Tiffany family, following the priceless Tiffany Diamond to China, or documenting how master craftsmen hand make a classic Jean Schlumberger design, the film captures the dramatic and inspiring depth of an uncompromising company and brand.
Special fan screenings for CRAZY ABOUT TIFFANY'S are being hosted across North America on February 18th, 2016, before the film's theatrical release. For more info visit Tugg.com/crazy-about-tiffanys
FASHION REVERIE – JANUARY 14, 2016: “Weekend Fashion News Alert: Jared Leto’s New Gig, American Apparel Rejects Offer, Another Spring 2016 Campaign for Kendall Jenner, and Tiffany & Co. Documentary” by William S. Gooch
This is a good year in fashion for Academy Award–winner Jared Leto. In December of 2015, he was named the face of Gucci’s Guilty fragrance.
Now, Leto has another fashion job. Leto is the new face of the 2016 Carrera Eyewear campaign. Carrera, an Italian lifestyle eyewear brand, is celebrating its 60th Anniversary with a new “Maverick” collection.
“I’ve known of Carrera since I was a kid,” says Leto, “and when I came across the Maverick project I was immediately connected to it as it talks about people that are brave, bold, that take risks, the wild horses, the people that are not afraid to fail, the type of people who have inspired my whole life.”
”I am enthusiastic about this collaboration and about Jared’s commitment to this project,” says Massimo Pozzetti, Global General Manager of Carrera. “Carrera chose him because he perfectly embodies the boldness and spontaneity of the new Maverick collection and with great joy we found out that he was already a follower of the brand.”
The international advertising campaign will launch worldwide starting February 2016.
Diamonds are forever
On February 18, jewelry fans will have the opportunity to watch “Crazy About Tiffany’s,” an independent documentary on the brand’s storied history, its unbeknownst impact on pop culture, and unique insights from celebrities. This incredible documentary that features Jessica Biel, Katie Couric, Rachel Zoe, and filmmaker Baz Luhrmann will be available on Tugg, the web-based platform that allows consumers to bring movies to their own local theater for fan or group screenings.
“After three years of being afforded a rare glimpse behind the scenes at Tiffany, I’m thrilled to get this film out there, and because the Tiffany reach is so vast, I’m grateful that Gravitas Ventures allows for distribution channels to reach those who share my curiosity about such an iconic New York institution,” explains “Crazy About Tiffany’s” Director Michael Miele.
“Crazy About Tiffany’s” will also be released in select theaters in the US and Canada on February 19.
American Apparel says no
Earlier in the week the financially strapped American Apparel was offered a $300 million dollar bid from a group investors who wanted to bring back ousted founder Dov Charney. Charney was fired from American Apparel in December. The $300 million dollar proposal, which came from Hagan Capital Group and Silver Creek Capital Partners, includes $90 million of new equity and a $40 million term loan, as well as business strategies from Charney.
The American Apparel board rejected the proposal. However, sources contend that American Apparel is open to a revised proposal.
Kendallproliferation
Kendall Jenner has landed yet another campaign. And Mango is the lucky brand.
Kendall is the face of Mango’s “Tribal Spirit” spring 2016 campaign. “Tribal Spirit” represents the brand’s new emphasis on digital campaigns over it annual catalog that the brand is phasing out.
Mango plans to release a new digital campaign each month with a beautiful model fronting each campaign that will represent a monthly trend. All this comes on the heels of the Spanish retailer announcing it will not be participating in Barcelona Fashion Week.
RED CARPET CRASH – JANUARY 14, 2016: “Gravitas Ventures Acquires ‘Crazy About Tiffany’s’ Out On Feb. 19.” By RedCarpetCrash.
Gravitas Ventures announced today the acquisition of the only authorized independent documentary on Tiffany & Co., CRAZY ABOUT TIFFANY’S, written and directed by Matthew Miele (‘Scatter My Ashes at Bergdorf’s’) and produced by Quixotic Endeavors. The film features candid highlights of the brand’s storied history, its unbeknownst impact on pop culture, and unique insights from celebrities such as Jessica Biel (‘Total Recall,’ ‘Bleeding Heart’), Katie Couric (‘Today Show’), filmmaker Baz Luhrmann (‘The Great Gatsby’), and celebrity stylists Kate Young and Rachel Zoe. Gravitas Ventures will release the film in the U.S. and Canada in select theaters and on demand on February 19, 2016.
Gravitas Ventures has acquired the documentary “Crazy About Tiffany’s” and plans to release the film in theaters and on VOD on Feb. 19.
The film, authorized by Tiffany & Co., is written and directed by Matthew Miele (‘Scatter My Ashes at Bergdorf’s’) and produced by Quixotic Endeavors.
“Crazy About Tiffany’s” covers the brand’s history, exploring how a simple New York City jewelry store, which opened its doors in 1837, has woven itself into the American culture and consciousness to become a global phenomenon. It includes interviews with Jessica Biel, Katie Couric, Baz Luhrmann and stylists Kate Young and Rachel Zoe.
The documentary is also being released on Feb. 18 through Tugg, the web-based platform that allows consumers to bring movies to their own local theater for fan or group screenings.
“After three years of being afforded a rare glimpse behind the scenes at Tiffany, I’m thrilled to get this film out there, and because the Tiffany reach is so vast, I’m grateful that Gravitas Ventures allows for distribution channels to reach those who share my curiosity about such an iconic New York institution,” Miele said.
INDIEWIRE – JANUARY 14, 2016: “Gravitas Ventures Picks Up Star-Studded ‘Crazy for Tiffany’s’ Documentary.” By Mike Lown.
By Mike Lown | Indiewire
January 14, 2016 at 3:18PM
Interviewees include Baz Luhrmann, Jessica Biel and Katie Couric, among others.
Ever since it was immortalized by Audrey Hepburn over half a century ago, Tiffany & Co. remains the ultimate ideal in luxury and high fashion, both in New York City and around the world. However, few know what it is really like behind the scenes, but a brand new documentary is here to put all questions to rest.
Directed by Matthew Miele ("Harry Benson: Shoot First"), "Crazy About Tiffany's" has been acquired by distributor Gravitas Ventures, who plans to release the film in select theaters and VOD on February 19.
The film digs deep into the history and legacy of the famed jewelry store. It's impact on pop culture is covered through interviews with Baz Luhrmann Jessica Biel, Katie Couric and celebrity stylists Kate Young and Rachel Zoe.
"It’s a privilege to be able to look inside the timeless beauty of such a cherished and wildly successful company," said Julie Candelaria, Sr. Vice President of Marketing for Gravitas Ventures. "And better yet, to then share the inner workings of that absolute iconic brand with millions of people. We are so honored to partner with Matthew Miele and Quixotic."
The day before the film is released, viewers in 50 markets can access the film on Tugg. For more information, click here.
Just in time for election season to get real, production has begun in Los Angeles on the political comedy Swing State. Written and directed by Jonathan Sheldon, the farce follows DJ Ethan Smith, host of a Seattle-based public music radio program whose fortunes pick up when he takes over a Conservative talk show. Creating a fictional Republican persona, “Charles Fern,” what starts as a one-time absurdity turns into a ratings goldmine as Fern is hailed by listeners as a tough talker and Smith finds himself becoming nationally famous. As a Gubernatorial election heats up, the former Rock DJ’s personal life is turned into a series of misadventures.
It stars Alex Beh as Ethan Smith/Charles Fern, along with Billy Zane, Sean Astin, and Taryn Manning, with the ensemble cast rounded out by Ted Levine, Jake Busey, Angela Kinsey, Elaine Hendrix, Parry Shen, Richard Riehle, Mark L. Young, Nick Loeb, and Richard Portnow. Sheldon makes his feature directorial debut and also produces alongside Adam Falkoff, Arthur Bernstein, Ken Pietro, Doug Magellan, and Diego Espana. Swing State is a Thunk Enterprises and Circle 4 Entertainmentproduction.
Gravitas Ventures has acquired Crazy About Tiffany’s, a documentary about Tiffany & Co. written and directed by Matthew Miele, and will release the film in the U.S. and Canada in select theaters and on VOD beginning February 19. As part of the deal, Gravitas is partnering with Tugg.com, a web-based platform that allows consumers to bring movies to their own local theater for fan or group screenings, in over 50 markets.
Crazy About Tiffany’s examines the brand’s history and its impact on popular culture, along with insights from celebrities and stylists including Jessica Biel, Baz Luhrmann, Katie Couric and Rachel Zoe. The film looks at how the brand, which opened as a jewelry store in New York City in 1837, became world famous. A Quixotic Endeavors production, it’s produced by Justin Bare, with Stephen McCarthy and Clive Gershon executive producing. The deal was negotiated by Nolan Gallagher from Gravitas Ventures and by Linzee Troubh from Cinetic Media on behalf of the filmmakers.
YAHOO! MOVIES – JANUARY 14, 2016: “‘Crazy About Tiffany’s’ Documentary Bought by Gravitas” by Dave McNary from Variety Article
Gravitas Ventures has acquired the documentary “Crazy About Tiffany’s” and plans to release the film in theaters and on VOD on Feb. 19.
The film, authorized by Tiffany & Co., is written and directed by Matthew Miele (‘Scatter My Ashes at Bergdorf’s’) and produced by Quixotic Endeavors.
“Crazy About Tiffany’s” covers the brand’s history, exploring how a simple New York City jewelry store, which opened its doors in 1837, has woven itself into the American culture and consciousness to become a global phenomenon. It includes interviews with Jessica Biel, Katie Couric, Baz Luhrmann and stylists Kate Young and Rachel Zoe.
The documentary is also being released on Feb. 18 through Tugg, the web-based platform that allows consumers to bring movies to their own local theater for fan or group screenings.
“After three years of being afforded a rare glimpse behind the scenes at Tiffany, I’m thrilled to get this film out there, and because the Tiffany reach is so vast, I’m grateful that Gravitas Ventures allows for distribution channels to reach those who share my curiosity about such an iconic New York institution,” Miele said.
